Local SEO is very important for small businesses that operate on a regional rather than national level. Domestic SEO focuses on ranking for searches across the country, while local SEO focuses on showing up in SERPs for a specific location. This strategy is based on marketing your brand, products, and services to local leads and customers.
Optimizing local search engine optimization increases your website's traffic, leads, and conversions because your strategies are more relevant to your local customer base. Consider this targeted strategy as a way to more effectively compete with large national brands with unlimited resources. By focusing on specific local SEO tasks, you can negate the advantages of larger brands that routinely optimize for broader keywords and rely on brand awareness rather than value proposition to generate traffic.
- Google Business Profile
Optimizing your Google listing (also known as your business profile) is probably the most effective way to rank higher on Google Maps and be more visible in local Google search results. However, to access your business profile and make these optimizations, you must have a Google My Business account linked to your business profile. Once you enter all the requested information in your Google Business Account dashboard, all of that information will be added to your business profile and will appear in local Google search results, Google Search Knowledge Panel, and Google Maps. This task can be a bit daunting sometimes. That's why it's best to hire the best SEO company in India, Logix Shapers, to manage your Google business profile.
To optimize your business profile on Google, make sure to:
- Create a Google Business account and verify business ownership.
- Provide accurate and up-to-date
- Include your logo, business hours, available payment methods, products or services you sell, and lots of images.
- Encourage customers to rate your business online.
- Respond honestly to customer reviews.
- Publish your posts (product announcements, events, and special offers) to your business profile via your Google My Business
- Voice Search Optimization
For local search engine optimization, it's important to optimize how users ask questions when speaking into their devices rather than how they type their search queries. Voice searches yield a higher number of long-tail keywords per customer than the other way around. Because of this, you should also adjust your content's SEO to match the speaker's more conversational tone. For example, let's say you want to consider the traditional question starters: who, what, when, where, why, and how.
When optimizing a language, it's also important to consider user intent. These searches are often performed when users need specific information. When we ask Alexa to convert tablespoons to cups while baking, we expect it to give us a helpful answer right away. A potential customer who uses voice search to inquire about your business hours should have access to that information.
- Optimize Local Keywords
Keywords should be relevant to local customers. That's natural, right?
Google's unique Keyword Planner lets you filter your keyword searches by location to understand which search terms are popular in a particular region. This allows you to create a list of locally relevant keywords to target. Once you have these, they will appear in your site's meta content, text, and URLs. Also, mention local attractions and hotspots in your content.
- Locally Relevant Content
To attract the attention of local customers, there is nothing more useful than writing content that directly relates to local topics.
Some strategies include: Write blog posts about local news, activities, and events. Create videos about local charities and business support. Create location-specific content on your website with high-quality local content. If you're servicing different parts of your region, set up a web page. Let's assume you're a local real estate company. You can create different pages for each region to feature hyper local content about news events and changes in the local real estate market. This strategy also helps in ranking specific locations.
- Dedicated Webpage for Every Service/Product
While it may be tempting to simply group all your products and services into one big page, you should avoid that. Instead, assign pages to each product or service you offer.
Search engines don't tend to view your brand as an authority in a particular field, so putting everything on one page won't help your local search engine optimization as much. This reduces your chances of ranking. If your company doesn't have different products or services and has different locations, just use the location-based copy for each page. For example, "Dental Marketing" becomes "Noida Dental Marketing" or "Lucknow Dental Marketing."
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