As a company dealing with skin care products, packaging through custom mailer boxes remains one of the most important parts of building your trust with customers. Your packaging designs need to be as good as your product itself because it’s the only way you’ll be able to develop a good market reputation for your brand.
Given your customers will first interact with your packaging and their purchase decisions would be greatly affected by the way the product is presented, it's essential to invest in quality packaging whether it is extravagant or minimal.
Here are some of the minimalist packaging designs for skincare products that you can take inspiration from.
Wildsmith Skin
Providing sustainable skincare products made of plant-derived bioactive, botanicals, and minerals; Wildsmith skin utilized printed cardboard tubes for their product packaging needs. Made of sturdy cardboard and natural, textured paper their packages are eye-catching with the use of black ink only.
Twiggie & Rose
Being a high-performance skincare brand, Twiggie & Rose is known for its natural and organic products. The folding carton box design that this brand utilizes for its product packaging is designed in a vintage colour that beautifully pairs with its logo. Ultimately, printing its fine image as a subtle and feminine brand. The top tuck flap is properly detailed which also gives the customers a unique unboxing experience. Furthermore, the use of rose gold foil stamping gives their packaging a sophisticated look.
Henua Organics
Henua, as a premium and organic skincare brand, has set out on a mission to create such skin care products that are balanced, pure, and yet bring bliss to everyone. Instead of opting for the traditional packaging designs, Henua chose a sturdy magnetic lid box that possesses custom cut-out inserts. Therefore, securely holding the products in their place. The use of minimalistic black and white design by them makes a statement on its own for product packaging. Ultimately communicating the luxurious and premium feel of Henua’s products to the customers.
Skinsmiths
One glance at Skinsmiths' Custom Packaging Boxes USA and you can instantly tell that this brand is all about the detail. Their skincare products packaging remains printed in colours representing different skin tones. With its logo in black colour and use of bold typography that's balanced with softer, minimal text for its product descriptions – Skinsmiths’ skincare packaging is like no other.
Another unique thing to notice about their design is how they've represented the application of protective skincare products using only a combination of uncoated paper and printed paper. The skin tone colours remain printed on an uncoated board and then over-printing with a gloss finish to make it appear more subtle.
These are the minimalist packaging designs for skincare products that are the talk of the town.
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