Are you planning to give your landscape business a complete makeover? Even if you are planning to tweak a few things it is better to consult a professional in this regard. Your landscape logo is one of the integral parts of your entire business. Not only does it give your customers an image to remember but also marks the offerings of the brand. Therefore if you’re planning on tweaking the design of your logo then there are a few elements that have to be kept in mind while doing so. Your logo should be designed in such a way that it portrays the best services and reflects the meaning of your business.
It might sound like an easy task but it isn’t. You need to exhaust a lot of time and resources to get an out-of-the-box logo design. Starting up with the right logo choice is going to do a good job for your business. In this blog, you will get to know the important basic elements that your landscape logo should sustain.
What do effective logos have in them?
To create an interactive logo you have to understand the entire scenario of how you should start researching and brainstorming on the same. There are three parameters or questions that you should be asking yourself before starting your business. And the answers to these questions would also be integrated into the logo, and this will justify the design.
- Whatever elements you include in your logo they should directly communicate with your customers. Speaking of what you do and what is customer base that you cater to.
- What is the element in your business that differentiates your brand from the others in the market? It includes all those companies that do work in your vertical and even in other similar verticals.
- And the logo should directly contribute to building your brand's image and value across the globe.
These are a few basic questions that you should be keeping in mind while brainstorming for your professional logo design. This will not only help you in getting a wonderful output but also something that would be in line with your brand’s message.
Here are a few basic elements that will make your landscape logo significantly effective. Therefore we suggest you integrate all of these things while designing yours.
- The size of your logo
Before anything else, you’ll have to fix the dimensions of your logo and each and every element that is going to get its place inside. According to a survey, it has been seen that an attractive logo is always aligned horizontally with all its elements given a subsequent space. The ideal proportion according to experts remains 2.25:1.
Not just the newer brands but even those who are recognized worldwide, include and follow this guideline to get a good logo. There are major brands that follow the second ideal dimension which is 1:1 proportion. While integrating all the elements to your logo, be it only text, only images, or a melange of these-make sure that it looks appealing.
- What should be the color
After you have decided on the size of your business logo it is time to pick the color combination. The contrast created by the colors of your choice will not only make your logo vibrant and appealing but also add value to it. Most people go for a Uni-dominant color, which is also one of the best strategies for a landscape logo design. And even if you want to add a few more colors it is suggested that you should not go beyond picking two colors.
According to a survey yet again, it has been determined that 67 out of a hundred big brands of the world have a logo with a single color. And another chunk has two colors in the logo which makes it significantly eye-catching and appealing. So, it is good to decide the number of colors being used in your logo and how they will be placed in it. Don’t think that this is mandatory- but highly advisable.
- Choosing the company name
The next very important thing is to choose a company name that goes in line with your products or offerings. And the latter part of this point is to put that logo in the best way possible. Your logo is going to bear the name of your brand so that all the customers get to know about your presence. While creating an online logo design for your brand; placing the name of your brand in it is going to be critical. And it depends completely on you, as to how you will prefer doing so.
While many brands enjoy keeping their name in the center and only their name, others put in a few graphics or images above or below their name. For getting an idea of how you can place the brand name- it is advised to check the competitors and other options. Another way to get this done is to consult an expert.
- Use of a tagline
Another basic element that your logo design should have is sustaining the tagline. Actually, in many ways, a tagline tells the customers exactly what you are selling or what they should expect. But while designing or placing your tagline be very sure that it should be crisp and succinct. Ideally, experts say that the tagline should be less than eight words because more than that can take away the interest of people. Too much reading might not be feasible for many customers.
Therefore when you design your professional logo it can have a tagline that can also be a jingle. Just keep in mind that your Local can also act as a branding image for your company. And if you design a logo that is engaging and eye-catching it can work as a marketing tool as well.
- Inclusion of icon
When you decide what type of logo you want for your landscaping business; then you will have to make a decision on including an icon. It is not a must but a lot of big and small brands include an icon or a graphic or an image in their logo that helps in defining their offerings even better.
You can research the market for a better design using an icon but we would suggest you should avoid cliche imagery. If you consider using leaves, trees, and flowers in your logo of landscape business then we must suggest you should leave this part. In fact, a better way to get a charming icon for your logo is to consult an expert. Even if you look on the Internet for a logo that sustains an icon with or without the name of the brands you will get a lot of examples.
Conclusion
When designing your landscape logo you should be very particular about these five basic elements. Although you will have to decide whether including them is worthy for you or not, still try to inculcate as many of these as you can. Lastly, we would like to suggest that whatever things or elements you put in the logo- just try not to clutter it too much. The more you keep it clutter free the better it becomes.
Having a wonderful landscape logo will be on cards if you follow the inclusion of these elements in the design.
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