What Does Data Literacy Include, And Why Is It So Important?

What Does Data Literacy Include, And Why Is It So Important?
5 min read
19 September 2022

Literacy is defined as easy reading and writing. Literacy can also be defined as "having knowledge and competence".

Literacy has changed in tandem with the changing environment. Literacy is more than just learning the ABCs. Literacy has evolved to encompass financial literacy, data literacy, digital literacy, and health literacy.

It is vital to recognize that each kind is distinct.

Financial literacy is the capacity to comprehend and use financial information for personal money management. You can utilize and comprehend the information required to make sound health decisions.

All sorts of literacy have one thing in common: you must have the fundamental abilities to comprehend and apply knowledge about a certain topic. Literacy enables wise, evidence-based decision-making. It's a necessary talent, especially in today's environment.

What Is Data Literacy?

Data literacy is the capacity to read, communicate, and operate with data. According to Forbes, data literacy is the capacity to understand data and explain its relevance to others.

Data literacy is similar to reading literacy. As you move through your schooling, you will be expected to read at a specific level. Data literacy is no different. Data literacy is analogous to reading. It is built on the ability and expertise to comprehend, evaluate, analyze, and present facts. This encompasses data literacy, which is the capacity to grasp data and its applications, data collecting through data analysis, visualizations, and concluding, as well as data preservation.

Data is not a lie. Context is more essential than bare data. It's simple to decipher the numbers and build a tale around them. It's akin to reading a book.

Expertise is not necessary. Data literacy is the capacity of non-specialists to utilize and interpret data. Data does not have to be daunting or overpowering. Data should be accessible and understandable regardless of your degree of expertise or experience. Data literacy is an important ability that will provide your firm and you with a competitive advantage. You can learn data literacy very easily by taking a Data Literacy Certification course.

What Is The Significance Of Data Literacy?

Data literacy may provide you with a competitive advantage. This is a fundamental differentiator between firms that employ analytics and data to drive decision-making. If you have data but don't know what to do with it, it becomes noise.

How can you survive while remaining competitive in an ultra-connected, fast-paced world? How can you make evidence-based business decisions? These are challenging issues to answer, but statistics can assist.

According to one research, 78% of company decision-makers would prefer to devote more time and effort to strengthening their data abilities.

Data literacy is the capacity to interpret the data available about your company and use it to better understand your consumers. This can aid your organization by identifying pain areas or patterns in purchasing behavior.

Data is only valuable if you can see yourself, your actions, and your story inside it. Although raw data might be informative in and of itself, it lacks impact. Your data findings may be leveraged to tell the story of your company and help you make smarter decisions.

Data Is Everywhere

Business intelligence was typically a function of the IT department. With the changing workplace, BI ownership has shifted. The whole firm now has access to business intelligence. Data literacy is also an important aspect of the business intelligence process. Data literacy is no longer just a talent for people who work with data.

Business intelligence, on the other hand, is distinct. It aims to create a single source of truth for your company data.

Four Approaches To Promote And Support data literacy In Your Organization

  • Get started. You do not have to be a business to gather and utilize data. BI is no longer concealed behind the IT department. Modern BI tools are easy to find, lightweight, and simple to utilize. 
  • Focus on spotting gaps and developing focus. If you employ the correct BI or analytics solution, you don't need a data analyst on your team. A data democracy should be formed in which everyone has access and may ask questions. This will allow everyone to share the same facts about the health of your company, identify areas for development, and ask questions.
  • Your staff will be more confident in their ability to obtain the knowledge they require to make educated decisions. Allow them to log into your BI tool and explore, uncover, and identify the information they desire. Every department will have various metrics, so construct a set of dashboards and urge everyone involved to log in and complete their data!
  • Always be learning. There are several tools available to assist you and your team in improving your data literacy and data understanding.
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