Simple and abstract logo designs across different industries have become quite popular in the past few years. They truly depict the power of simplicity and how convincing it can be. So, as the brands are moving with a less-is-more approach, these types of logos have become their faces.
If you are unfamiliar with what an abstract logo is and how you can design one, this article is for you. So, let’s learn how to create a memorable conceptual logo design.
What are Abstract logos?
An abstract logo is a simple and unique icon depicting the concept behind your brand. It has several distinctive characteristics, such as a minimal design and shape, selective color schemes, and use of line art.
These logos can illustrate your story and effectively convey your message to your target audience. With almost no use of imagery, they can evoke emotions and leave a lasting impact on their minds.
How to Create an Abstract Logo?
Whether you are creating the logo on your own or using an abstract logo design service, you need to know about these features of the logo:
1. Use of Shapes
A prominent feature of abstract logo designs is the use of different shapes. Most logos use solid shapes, but you can also work with symmetrical, geometric, or dynamic abstract shapes.
For instance, you can look at the widely recognized Mastercard logo. You will observe how they have illustrated the concept of connecting people from across the world using just two circles.
2. Simple and Precise Design
Abstract logo design is always simple and precise. You do not have to overdo the design elements to create an impact. Instead, you should go with a minimalistic approach and create an icon made of simple shapes or lines.
For inspiration, you can look at the logos of Apple, Nike, or McDonald's. They use a plain shape to convey the idea behind these brands and are memorable.
3. Color Scheme
The color scheme of an abstract logo design is also pretty basic. Usually, these logos use not more than two colors. The background colors can be black, grey, or white, with another color depicting the brand's industry.
Besides, often, these logos can be black and white. For instance, you can look at the logos of Airbnb and Sony PlayStation.
4. Bold and Futuristic Fonts
Although a bold font is not necessary for each abstract logo, it is a characteristic of many. Since these logos show design suffocation, the font has to contrast with it and stand out.
It creates a beautiful balance between the design and typeface, which helps in giving it an attention-grabbing look. However, you can also try the opposite by going with a design with bold lines and minimal typeface.
5. Use of Line Art
Line art is yet another vital feature of abstract and minimalistic logos. Line art logos usually use straight or curved lines to create an abstract shape or concept illustration.
The line art logos have a monochromatic theme, which means they only use one color for the line design. However, the background can be of any contrasting color.
Learn the Art of Designing Abstract Logos
Sleek and abstract logos have gained quite popularity in recent times. No matter which industry your brand belongs to, these designs can go well to convey your message.
Here, we have discussed several tips for designing an abstract logo. So, if you are looking to create a logo for your business, you can take a look at these tips to understand the main features of this type of logo and how you can effectively design one.
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