What Is MARYKAYINTOUCH CONSULTANT and How Does It Work?

What Is MARYKAYINTOUCH CONSULTANT and How Does It Work?
5 min read
10 October 2023

Mary Kay Into Touch Consultant

Mary Kay is a well-known global beauty brand started in 1963 by Mary Kay Ash. At its core, Mary Kay operates as a direct selling company, where independent consultants sell the company's skin care, makeup, and beauty products.

A Mary Kay Into Touch Consultant is a self-employed individual who sells Mary Kay products exclusively through social selling methods online via social media platforms like Facebook. This allows consultants to build a global business reach without having to meet with customers in-person. Here's a breakdown of what it means to be a Mary Kay Into Touch Consultant and how it works.

What is a Mary Kay Into Touch Consultant?

A Mary Kay Into Touch Consultant is someone who builds their Mary Kay business exclusively through digital methods like social media instead of hosting in-home parties or doing one-on-one sales consultations. They leverage platforms like Facebook, Instagram, YouTube and their own website to connect with potential customers, educate them about products, take orders, and conduct sales.

The main goal of an Into Touch Consultant is to develop a global customer base and sales team through relationship building, content marketing and social engagement all done virtually from any location. This flexible business model allows people to work their Mary Kay business around other commitments like a full-time job or family obligations.

How Does it Work?

When someone signs up to become a Mary Kay Independent Beauty Consultant, they choose between running their business either as an "Into Touch" consultant or a more traditional consultant who meets customers in person.

As an Into Touch Consultant, the process works like this:

  • Build an online presence. Consultants create profiles on social selling platforms and build followers by sharing engaging beauty content like product reviews, tutorials, tips and behind-the-scenes photos.

  • Engage the community. Consultants develop relationships with their communities through comments, messages and going live on social media for Q&As. This level of engagement helps build trust.

  • Educate customers. Detailed posts teach customers about Mary Kay's products, ingredients, benefits, application techniques and answer common questions. This positions the consultant as a knowledgeable expert.

  • Take virtual sales appointments. Through messaging or video calls, consultants can do virtual skin care consultations and makeup lessons without needing to meet in person.

  • Process online orders. Customers can purchase directly through a consultant's website or social pages using a secure payment system. Orders are shipped directly from Mary Kay.

  • Recruit new team members. By demonstrating the benefits of the business model, consultants can recruit others to become Independent Beauty Consultants who join their "sales team" and sales organization downline.

  • Earn commissions and bonuses. Consultants earn up to 50% commission on personal sales and can participate in the Mary Kay compensation plan and leadership tiers that provide additional rewards.

Benefits of Being an Into Touch Consultant

One of the main appeals of the Into Touch model is the flexibility to work the business on one's own schedule from anywhere. Some key benefits it provides include:

  • Global reach. Leveraging social platforms allows consultants to connect with potential customers worldwide without geographical restrictions.

  • Flexible hours. As an online business, consultants can log on to work whenever fits their schedule including evenings and weekends.

  • Low startup costs. There's no need for a home office, parties supplies or travel expenses since everything is done virtually.

  • Work from home. Consultants don't need to commute or rent retail space since the entire business operates through digital devices at home.

  • Moneymaking potential. Those with strong social skills and ability to build loyalty online can generate a large recurring customer base and residual income through commissions.

  • Family-friendly. It's easier for stay-at-home parents or people with young children to fit work in around responsibilities since it's virtual.

  • valuable skills gained. Building an online presence and following develops social media marketing skills transferable to other businesses or career paths.

Requirements to Become a Consultant

To become an official Mary Kay Into Touch Consultant, the requirements are:

  • Be at least 18 years old

  • Purchase a starter kit for $100 which includes business supplies, samples and materials

  • Complete online business training modules

  • Commit to following Mary Kay policies

  • Have consistent access to internet and social media platforms used

  • Set personal sales and recruitment goals

While there is an investment of both money and time required to launch and grow the business, the virtual nature of the Into Touch model makes it achievable for many lifestyles and locations. With social savvy and dedication, it offers a potentially profitable home-based business opportunity to sell incredible Mary Kay products online.

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