Many IT and marketing projects now require the integration of SMS messaging or voice calls. To achieve this goal, developers either have to create software from scratch, integrate their software with SMS service providers, or simply integrate the APIs of API-based service providers. APIs provide building blocks for developers that simplify and customize programming to allow them to easily integrate with other services. Service providers like Twilio and Nexmo are one of those. These provide their communication APIs which you just have to attach to your application. There is no need to build another application from scratch. Twilio and Nexmo are the most used API services in the market.
This is an open-source cloud-based API that is used to send bulk SMSs to any phone in the world. It is a direct-to-carrier model where there is no need to connect to carriers hence it offers wholesale pricing. This also leads to high deliverability and more customer engagement. It can also integrate with the Laravel application.
Features
- You can create new applications or delete the existing ones.
- You can even modify applications.
- You can retrieve any information about a particular id.
- You can retrieve all the inbound numbers available in a particular country.
- You can send a recorded sound file to any number.
Let's understand both of them
Nexmo
Nexmo now known as Vonage is a cloud communication platform that operates on a direct carrier network, offering communication services. It offers API-based services. Hence it is one of the best Twilio’s alternative. It enables businesses of all sizes to enhance their customer experience with all the mediums of cloud communication and verification.
- It is a CPaaS (Communication Platform as a Service) company that provides cloud-based SMS and voice API services. It uses REST (representational state transfer) and SMPP (short message peer-to-peer) protocols. This platform can integrate with websites, mobile apps, and business systems.
- It offers an SIP Trunking solution which makes it possible for your business to make and receive calls in the cloud. SIP Trunking facilitates the connection of a PBX to the internet, enabling businesses to place VoIP calls at a low cost. Nexmo’s SIP Trunking makes it simple to connect to any PBX, around the world.
- Nexmo has a global reach hence you can make and receive calls from anywhere in the world.
- The features offered by it are automatic location-based routing, PBX compatibility, efficient elasticity, digest authentication, multi-codec support, SIP options, TLS support, monitoring, and managing services, user permissions, subaccounts, dashboard analytics, etc.
Twilio
- This is the first cloud-based communication API service available in the market. It is the leading one. With Twilio, you can build your own projects, and implement Twilio features into already existing mobile applications and websites. It has a worldwide presence in more than 150 countries. Its customer service is available 24*7.
- Twilio is a cloud communications platform-as-a-service platform. It was founded in San Francisco, California. Major companies such as Uber, Airbnb, Netflix, and HubSpot use Twilio’s APIs. It offers a platform for building voice, video, and messaging applications.
- It has a pay-as-you-go pricing model. Twilio and its API-driven services can quickly enable users to have personalized communications and an automated messaging system across multiple channels to apps, services, and businesses. This personalization enhances the marketing, sales, and customer service functions.
- The services offered by Twilio are
Messaging through SMS, MMS, WhatsApp, Facebook Messenger and Chat.
You can make, receive, and monitor voice and video calls around the world.
You can build your own live video streaming applications.
You can easily create and run email and SMS marketing campaigns.
- The applications of Twilio are
Twilio Flex - it is a cloud-based call center software for distributed customer service teams.
Twilio Frontline- it is a programmable mobile app for sales teams.
Account security- it is used for identity verification via SMS, voice, email, and OTP and to prevent fraud.
Twillio Segment- it is a customer data platform that aggregates customer data sources and personalizes communications with the aggregated data.
The connectivity services provided by Twilio are
SIP Trunking- it is used to connect to any country at the lowest rates.
Phone Number- with this you can get local, international, and toll-free numbers.
Short Codes- you can send text and picture messages.
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