Nowadays, the utilization of mobile devices for browsing is increasing at an exponential rate. However, display sizes have usually confined these devices, necessitating a novel paradigm to display the content on varied screens. Responsive web design caters to consumer demands and the devices they are most likely to prefer. The website's layout varies depending on the device's size and compatibility. For instance, on the phone, the content is displayed in a single-column view, while on the tablet, the same content might cover two columns to display. Let’s delve deeper into understanding this concept!
What Is Meant By Responsive Web Design?
Responsive web design, or RWD, is a new web design method allowing websites and pages to display across all devices and screen sizes by automatically adjusting to the screen, be it a desktop, laptop, tablet, smartphone, or smart TV. Those planning to design a new website, consider verifying from your website design Brampton professionals that your website is fully responsive.
How Do Responsive Websites Work?
A website consists of a collection of files, each containing HTML code and content such as text and images. In these files, Cascading Style Sheets (CSS) files are used to style web pages. In other words, a conventional (non-responsive) website includes a collection of files and a few CSS files that regulate the site's appearance. On the contrary, a responsive website utilizes different CSS files based on the device used to view the site, allowing the website to look and respond differently depending on the device.
For instance, while a desktop computer displays a horizontally oriented navigation menu, a mobile device displays a vertically aligned navigation menu with a bigger font that is easier to see on a smaller screen. Moreover, since the website's responsiveness has become the SEO's vital ranking factor, your SEO Brampton professionals will ensure that your website is responsive before proceeding with the SEO process.
The Significance Of Responsive Website Design
As time has evolved, the browsing style has also transitioned from desktop computers to mobiles, tablets, and laptops. People now surf websites from multiple devices with displays ranging from a few inches to 27" or more, along with the drift in their expectations. Consumers expect the website they're browsing to adapt to the device size and compatibility they're using.
In terms of usability, various devices have different expectations. The Apple iPhone, for instance, has taught consumers to expect to swipe left/right/up/down, while people using smartphones to access a website assume to be able to click a phone number and have their phone auto-dial that number. Similarly, the people anticipate that an address will have a "click for directions" option that will use their phone's GPS to direct the route.
A responsive website considers all this and automatically adjusts to offer a seamless user experience to visitors, regardless of the device used to view the site.
Why Does Your Company Need Responsive Web Design?
Recent Google studies demonstrate that any business—small, medium, or enterprise—needs a responsive website to outsmart its competitors today and in the future. Consider the following stats for proof:
• 57% of consumers don't prefer visiting a poorly designed website.
• Smartphones and tablets now hold 57% of all web traffic in the US.
• 69% of smartphone users state they consider buying from companies with sites that effectively fix their issues and complaints.
• Smartphones already account for 70% of B2B searches and are expected to rise more in the future.
• Lastly, three 3 of every four smartphone owners use mobile searches to meet an immediate need.
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