All about SEO in a Quick View
- Definition
Search engine optimization marketing (SEO) is the art and a technical work of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
- What are SEO techniques?
-Keyword research
-Content marketing
-Link building
-On-page optimization
-Site architecture optimization
-Semantic markup
- How it Works for a website?
Search engines such as Google use an algorithm or set of rules to determine what pages to show for any given query. These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of different ranking factors to determine the rankings of their SERPs. However, there are three core metrics that search engines evaluate to determine the quality of a site and how it should rank:
Links - Links from other websites play a important role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites that are of poor quality. Websites that acquire links from many other sites gain authority (called "PageRank" in Google) in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative.
Content - In addition to looking at links, search engines also analyze the content of a webpage to determine if it would be relevant for any given search query. A large part of SEO is in creating content that is targeted towards the keywords that search engines' users are searching for. You can purchase a content marketing course to be a excellent content writer.
Page structure - The third core component of SEO is page structure. Because webpages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawlable are actions that site owners can take to improve the SEO of their site.
The search engine optimization process involves optimizing each of these core components of search engine algorithms in order to rank higher in the search results.
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