Designing a store is a complex operation. That starts from a strategic vision linked to the analysis of the brand and its identity. This process is not just a question of image. It is the way of transmitting the concept and values of your brand to the client through sensations. ( We provide best services and products for Civil Works Contractors ).
However, how the design of commercial spaces influences is determined by several factors. Together, this design of commercial spaces involves marketing, branding and design actions. Which we focus on establishing a connection between the individual-client and the company. Do you want to know what factors come into play? In this article we show you the keys to sensory marketing to stand out your store from the competition.
How The Design of Commercial Spaces Influences The 5 Senses
The colors of the commercial premises. The distribution and type of furniture. The light, the colors, the fonts, the comfort. These are some of the aspects to bet on to achieve an evocative design. Here it must consider that individuals as consumers receive stimuli through the 5 senses. Therefore, all of the designs of commercial spaces influence to achieve harmony between all parties.
Combination Of Colors Applied to The Design of Commercial Spaces
Using pigments in the design of the commercial space is essential. The combination of colors chosen arouses stimuli. And sensations in our client, which psychologically affects the purchase decision. However, it must not forget that the perception of colors is subjective. And each type of consumer, regardless of their gender and age, causes a different feeling.
Common Colors in Clothing
Black, red, and light blue attract compulsive buyers. Therefore, they are common colors in clothing stores. Fast food logos or commercial signage during sales periods. Instead, green, or navy appeals to cautious consumers. While colors like light blue, pinks, and purple appeal to traditional shoppers.
Sensation Of Colors and Lower for Cold
In addition, the use of different shades is a faithful ally. Or creating thermal sensations that will be much higher for warm colors and lower for cold.
On the other hand, the distribution and type of furniture is a key factor in optimizing public transit to the exhibitor areas.
Consumer Behaviors to Boost Sales:
Throughout the studies, several generalized consumer behaviors demonstrate that serve to boost sales:
- Generalized tendency to go to the right of the establishment.
- Circulation in an anti-clockwise direction.
Another fundamental piece to match your local are the smells. Smell is the sense with the greatest memory capacity, remembering up to 35% of what we smell.
Scent Marketing
To do this, the use of a unique fragrance that reflects the values and emotions that the company wants to transmit ensures that the client remains longer in the commercial space. This causes the consumer to feel comfortable and persuades the purchase.
In the same way, it will generate a position in the consumer's mind when he smells certain attributes of his own fragrance outside the premises, thus improving the customer's top of mind.
User Experience in Commercial Areas
User Experience (UX), in Spanish, user experience, generally refers to the degree of customer satisfaction with respect to digital environments, such as a company's website. However, this term tends to go beyond digital marketing.
The Omnichannel strategies have the purpose of the simultaneous and interconnected use of different communication channels. With the aim of strengthening the relationship between the online and offline world.
Better Shopping Experience
This strategy tries to provide the customer with a better shopping experience. And, in turn, generate a series of benefits for your business through:
- Maximization of sales
- Optimization of services offered
- Increase in customer loyalty
- Recognition of brand image
Profile Of Your Client
On the other hand, to improve this user experience it is essential to study the behavior and profile of your client through the Buyer client. This analysis will allow you to establish the preferences and needs of your consumers. To offer them your optimized services. And a fluid, exciting and immersive purchase process.
It is about translating trends and offering products.
Comprehensive Customer Experience
In short, how the design of commercial spaces influences. It is related to various marketing strategies. That seek to transmit a unified brand image. While improving the user experience and the purchase process. That lives in the store.
For this we must not forget the visual, olfactory or distribution codes. That generate an atmosphere that makes the customer feel special and unique.
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