If your law company is looking to reach a wider audience, direct mail marketing is one of the most effective options. Every person has a mailbox they check at least every day. Almost 79 percent of customers consider reading mail to be convenient. However, reading a paper mail and going online can work together to boost brand awareness.
Like with other types of marketing, timing is vital with direct mail. Even though recipients are more receptive to mail on holidays, as they anticipate getting cards and gifts, holiday mail might have some drawbacks. That means your package might get lost in Christmas cards and numerous retail sales. This negates the value of sending them.
Attorneys should think about the message they want to send and how the message should be packaged before sending out the print pieces. What you send and how you send it in the mail matters. Whether a brochure, postcard, or cards inside an envelope, the format is essential. Here is what makes direct mail profitable to lawyers.
Reach out to a broader target audience.
Direct mail marketing allows you to control your target audience. Additionally, unlike other types of marketing, direct mail will reach a wider audience from greater demographics. It’s powerful due to its less targeted and reaches a broad range of people, and it’s open to every audience. Note that digital marketing reaches people with access to the internet. Furthermore, purchasing direct mail lists is widely accepted and utilized, letting you reach customers who don’t know about your law firm.
Tell prospects the whole story.
Mail pieces tend to present a complete story of services a company offers. Digital marketing media such as Google AdWords and Facebook limit the number of characters the marketing team can utilize. This makes the massage to be precise. Furthermore, branded direct mail can improve your law company’s brand recognition. That’s because physical media will leave a deeper imprint in one’s brain than digital platforms.
Credibility
Print marketing ads remain clients’ top choice for a more reliable marketing strategy. In fact, many consumers trust print advertising more than any form of marketing.
Kickstarts engagement
Blending direct mail marketing with social media is an effective marketing tactic. Social media provides a similar form of customization and direct communication to real print mail. Many people tend to engage with a law firm on social media platforms since they receive direct emails. So, make sure you incorporate social media links and a website URL.
Cost-effective
One of the most significant concerns of any business is the cost of a marketing strategy. Strategically sending direct mail is more budget-friendly than other common types of marketing, like TV and PPC. You can control the budget easily with direct mail. When purchasing Google AdWords, you must spend a lot of money to make it worthwhile and competitive. That’s not the case with attorney direct mail marketing. One can go as large or as small as one wants.
If your business or law company wants to use alternative marketing techniques that are always ignored, you should try direct mail marketing. Call experts at Mailkingusa.com to help you set your business apart from the crowd by designing a customized and impactful direct mail marketing strategy.
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