Are you considering purchasing an email list? Buying an email list may be a quick and easy way to get leads, although it is a waste of money. We'll go through eight factors why you should never acquire an email list in this guide.
Seeking shortcuts to success seems appealing whether you've just started a new business or are steadily growing an old one. One shortcut that many business owners consider is purchasing an email list.
You may buy email lists that contain a list of people, email addresses, and possibly other information (such as firm name or income level).
Since bulk email marketing services are the most effective way of selling anything online, getting an email list is a terrific way to start a bulk email marketing campaign.
Wrong.
Purchasing an email list is, in fact, a terrible idea and a complete waste of money. This is one of those hacks that doesn't work and will undoubtedly do much more damage than good to your business.
Here are 8 reasons why you should not purchase an email list:
The List's Quality Can't Be Trusted -
Unfortunately, those that sell email lists aren't always trustworthy. They may make a variety of claims regarding the list, but there's a good possibility you'll find it to be riddled with flaws, such as:
- Data that is missing or incomplete
- Inaccurate data
- People who haven't elected to be included on any list against the CAN-SPAM Act have their email addresses illegally obtained from the internet.
While getting 5,000 or 10,000 email addresses overnight seems wonderful, it's useless if the list is out-of-date, full of junk data, and composed of people who have never intended to be on the list anymore.
Not just that, however, if the mail list was obtained illegally, you might face fines of up to $16,000 with each email you send. Yikes!
You'll have issues with your email provider -
You'll quickly irritate the email service provider if too many of your communications are designated spam. (Mailchimp, SMTPget, sendinblue, amazon aws, digitalaka are examples of companies that send out emails.)
Your account might be suspended, you could be penalized, and your email provider could file charges against you.
That's not all, though. The email marketing service in India may prohibit you from simply purchasing an email list.
You will have a low response rate -
Let's suppose you buy a 10,000-name email list. You calculate that if you sell 500 units of the latest $99 product at a conversion rate of 5%, you'll make $49,500. Isn't that good?
The response rate can be far less than 5%. In reality, you may discover that majority of the population on your mailing list never open your email, much less click through to the sales page.
If only 500 individuals open your email and aren't interested in the offer, you may not sell a single item.
Healthy, focused lists have average open rates of 20–25 percent. Purchased lists are expected to have much lower available rates.
You could face a hefty fine or legal fees -
The CAN-SPAM Law in the United States, for example, prohibits sending unsolicited bulk emails in most countries.
You aren't out of the woods yet, even if you follow the law and use a purchased email list. If many subscribers complain (which they almost certainly will), you may find yourself in a costly battle to prove that you did nothing technically incorrect.
Also, consider that legislation in other nations (such as Canada) varies. If the email list you purchased contains people from different countries, you must follow their rules.
You'll Come Across as a Spammer -
Let us ask you a question. Do you like it when you get unsolicited emails?
You don't know, especially if the email's substance carries a marketing pitch.
You almost certainly deleted those emails. If you receive many of them from the same firm, you will most likely unsubscribe or designate them as spam.
You may think that marketing emails are well-written and full of valuable information, although you're simply another unknown firm invading their mailbox from the recipient's perspective.
When consumers sign up for an email list that is later sold, they usually tick a box or look through specific terms and conditions regarding receiving offers from "associated companies."
Others are using the same list as you -
Here's something you might not know: whenever you purchase an email list, other individuals will likely be utilizing it. They, like you, purchased the list, and they may be sending identical emails to the same people.
What possibilities are the folks on your newly purchased list already irritated by the volume of marketing emails they're receiving? Your offerings are probably to be accepted by these people, and they might have installed filters (or just stopped using the email address) to ensure that they have never received your emails.
Your Reputation will be severely damaged -
In addition to the email service provider disconnecting you (and even taking legal action against you), purchasing an email list exposes you to broader reputational issues.
Imagine Searching your company name and finding three silly comments from people who have received repeated unwanted emails from you on the first page of results.
Does this sound a little ominous? Even a few nasty tweets can damage your reputation.
Online reputation is vital, and you don't want to waste time and money trying to bury search results by managing your reputation.
No Reputable Expert Recommends It -
If you read any primary email marketing site, you'll notice that the same message keeps coming up: don't buy email lists
There are variations of opinion on which techniques work and which don't on many marketing matters, but this is one issue where everyone agrees.
Purchasing email lists is just a huge waste of money that could ruin your business.
Conclusion
Don't let your paid bulk email marketing efforts end up in their spam box because there's already a lot of noise your firm has to break through to reach your customers. Instead, we hope you will use the information in this article to develop a strategy for attracting prospects and nurturing them from prospects to customer advocates.
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