The services of white-label MSPs have been there since the inception of the IT industry. It is how several upcoming and growing White Label Managed Service Provider have shifted from a single city to a national and sometimes worldwide player.
Defining White Label MSP
A white label is a product or service produced by one organization (the producer) that is rebranded by other organizations (the marketers) to make it look like they have made or provided it.
Why would White Label Services be Offered by an MSP?
The reason why your MSP will provide white-label services is due to its size. It is because the type of managed services is big enough to have unique issues which might not have been experienced by a regional player.
They have-
- A large service portfolio
- Large teams across multiple regions or nations
- Large support staff
As larger MSPs have bigger marketing budgets, organizational growth across multiple regions depends on increasing the service portfolio and includes services such as white label help desk services to grow productivity and profitability.
Biggest Benefits of Using a White Label Partner
You don’t require to run a traditional IT organization to be an MSP; you only require to have a proper understanding of IT and be good at relationships and managing projects.
Once you find a reliable MSP, then there are limitless possibilities.
- Knowledge is Easy. Experience is Hard
Acquiring customers while commencing into new services can be difficult for a growing MSP as you might know how to carry out a solution for the clients, majority of the issues are to know how to effectively respond to a problem.
- Scale with Your Clients
While onboarding new clients, always ask them about the types of issues they faced with their previous provider. The most common problems are usually-
- They were using a single person or regional MSP that was unable to support their growth.
- The MSP was able to provide only remote support
- The client was constantly being upsold
- Don’t be Just a Remote Provider
When you have an initial sales meeting with a potential business, and they ask about the way support is offered, maximum businesses expect remote support of the first level.
However, they also wish to know that you will be able to provide someone onsite quickly when required.
In a Nutshell
Having the services of a White Label Managed Service Provider means that you can provide high-quality products and services and offer onsite support in various regions and nations. You can also gain experience in supplying new products or services along with having the ability to always approve the client.
No comments yet