Zuora, Inc. announced Ubisoft's adoption of Zuora to drive its Ubisoft+ and Rocksmith+ subscription services, enabling Ubisoft to scale its subscription business efficiently. Leveraging Zuora's platform, Ubisoft automated billing processes and reduced friction in accounting and payments, accommodating up to 200% increases in online traffic during game releases. Casilda Sánchez-Blanco, Ubisoft's Product Lead, emphasized the need to establish direct relationships with players in the highly concentrated video game market. By leveraging Zuora, Ubisoft can tailor offerings to individual players, ensuring an optimal gaming experience. Initially chosen for Ubisoft+, Zuora's partnership expanded to power Rocksmith+, aiding its global expansion to 184 countries. Zuora's flexibility in managing payments and tax calculations across currencies and methods positions Ubisoft for continued subscription growth. The company plans to further expand its subscription offerings with Zuora's support.
Zuora Partners With Global Video Game Publisher Ubisoft To Power Its Subscription Services
1 min read
25 April
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