The question of whether SEO (Search Engine Optimization) or PPC (Pay-Per-Click) is better depends on various factors and your specific goals. Let's consider both options and their relevance to the example of "white cotton shirt," "cotton shirt," and "cotton shirts for men and women."

SEO: Search Engine Optimization involves optimizing your website and its content to improve its visibility and ranking in organic search engine results. If you focus on SEO for your website that sells cotton shirts for men and women, you can work on optimizing your product pages and creating high-quality content around keywords like "white cotton shirt," "cotton shirt," and "cotton shirts for men and women." By ranking well in search engine results, you can attract organic traffic to your site without paying for each click.

PPC: Pay-Per-Click advertising, such as Google Ads, allows you to create targeted ads that appear in search engine results or on other websites. With PPC, you bid on specific keywords like white cotton shirt" or "cotton shirts for men and women, and your ad appears when someone searches for those terms. You pay only when someone clicks on your ad. PPC can provide immediate visibility and generate traffic to your site, but it requires a budget.

Which one is better for you depends on your specific circumstances:

Budget: If you have a limited budget, focusing on SEO might be more beneficial since it can drive organic traffic without direct costs per click. It requires investment in content creation and website optimization, but the long-term benefits can be significant.

Timeframe: SEO is a long-term strategy that takes time to see significant results. If you need immediate traffic and quick results, PPC can provide an instant boost while your SEO efforts gradually improve your organic rankings.

Competition: Consider the level of competition for keywords like "white cotton shirt," "cotton shirt," and "cotton shirts for men and women." If these keywords have high competition, PPC might be a way to gain visibility while your SEO efforts catch up.

In summary, SEO and PPC both have their advantages and can complement each other. SEO is a long-term investment, while PPC offers immediate visibility. Depending on your goals, budget, and timeline, you can choose the approach that aligns best with your specific needs.