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Leveraging Social Networks for Exponential Growth in CPG: A Look at DTC Brands' Strategies
In a world where online shopping and social media are continuously becoming more and more relevant, many brands are turning to a direct-to-consumer (DTC) sales strategy. Here is how they effectively use social networks for consumer promotion and brand growth. A new business model is gaining prominence in today's CPG landscape: Direct-to-consumer...
Jack Cole · 09 April · 27 Ways CPGs Can Improve Their Pricing Strategy and Execution
One of the biggest challenges brands face in the CPG industry today is catering to the ever-shifting consumer sentiments and navigating the impact of price elasticity. CPG pricing is crucial: pricing affects the consumer’s perception...
Jack Cole · 24 January · 1