Think of any famous brand; let’s assume you thought of Nike. Will the shoes or any other merchandise Nike sells be as much if they didn’t have the Nike logo anywhere in their merchandise? The answer is NO, but why? That is because it uses Nike’s logo to identify whether...

When designing a website, most people focus mainly on SEO. However, they fail to understand that search engine optimization is for search engine ranking and may have little to do with audience satisfaction. SEO most possibly will bring the audience to your website, but whether you can enga...

A professional services firm may consider rebranding your business for a variety of reasons. The majority of them are firmly rooted in the need to reposition the company in the market. It could be as...