For companies to remain relevant and competitive in the modern digital era, artificial intelligence (AI) must be included in marketing plans. To properly utilize AI, marketers need to equip themselves with a certain set of skills. We'll look at the eight essential abilities that marketers need to kn...

As a social media manager, one of your key responsibilities is to establish and maintain a strong brand identity across various social media platforms. Building brand identity involves defining your brand's values, personality, and visual elements, while consistency ensures that your messaging and v...