“First-year college students are truly like strangers in a strange land” (Chaskes, 1996). Students mobile engagement is critical for making student feel welcomed by helping them navigate a new and sometimes large campus ecosystem which could be daunting. New students are bound to feel l...

The marketing departments in colleges and universities are very interested in adopting modern strategies to utilize their ever-tightening budgets for an increase in student recruitment. This includes implementing student recruitment CRM software to increase responsive touchpoints with prospective st...