Key metrics for measuring the success of corporate communication campaigns
Today, effective communication within corporations plays a role in its overall success. Whether it involves building a brand reputation, fostering customer trust, or managing internal and external communications, every business should measure the effectiveness of its campaigns. Organisations can bet...
08 April
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Purvi Dalvi
Why should you segment customers during surveys?
Segmenting customers refers to tagging and grouping customers with shared characteristics, like age, industry, gender, etc. This allows you to easily personalise your marketing strategy, services, and sales efforts to the needs of specific groups, potentially boosting customer loyalty and conversion...
08 April
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Purvi Dalvi
Understanding the need for a crisis communication strategy
As a business owner, your plate is constantly full. Juggling operational tasks and refining marketing strategies, are only a few of the many responsibilities you have. Even minor crises can disrupt the smooth flow of your business, compounding the chaos and diverting your focus from critical duties....
08 April
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Purvi Dalvi
A guide on corporate reputation management
Your brand’s goodwill is what determines its fate in the market. Sure, the quality of your products/services matters. But how people view your company is equally significant in the long run. It impacts sales, builds customer relations, and helps you achieve long-term goals. So, protecting and...
08 April
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Purvi Dalvi
Top reasons why an organisation should revise their reputation management strategy
Today, establishing a brand presence is not easy. Every year, numerous companies start their journeys in the market. While many fail to make a mark, only a select few find success. This is because, in an aggressively competitive market, it is difficult to think of the right marketing moves.
Hence,...
08 April
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Purvi Dalvi
5 ways you can build a thought leadership strategy
As content continues to rule as the king, many savvy leaders build professional brands and thought leadership strategies to position their companies as valuable resources to audiences. Establishing yourself as a thought leader can help boost your career, add value to your company, and attract new op...
14 March
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Purvi Dalvi
Qualitative data analysis summarised in 4 steps
You may need to utilise several qualitative analysis techniques if you have just completed a large surveying activity, forum conversation, or a large amount of written feedback and comments. Packing large amounts of qualitative data can take time and effort. However, a little preparation and some si...
14 March
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Purvi Dalvi
Crisis communication strategy: Understanding its purpose
Managing an organisation presents numerous challenges, with various aspects demanding attention alongside day-to-day operational tasks. During such times, any crisis further compounds the complexity. It diverts the business owner's focus from other critical operations.
This is why having a proper&n...
14 March
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Purvi Dalvi
Corporate management strategy: An overview
Today, online platforms are accessible to all, which has led to the prevalence of citizen journalism. While this presents opportunities, it also poses a potential risk to businesses. A single negative review or malicious comment has the power to tarnish a company's reputation and impact customer ret...
14 March
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Purvi Dalvi
Reputation management: Why is it important?
Building a brand presence presents significant challenges in the current fiercely competitive market. With new companies entering the digital arena regularly, success is elusive for many. Navigating this dynamic landscape requires careful consideration of strategic marketing initiatives.
However, w...
14 March
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Purvi Dalvi