Customers are surrounded by multiple choices which makes it tough for them to choose valuable products. However, honest word of mouth about products and brands from experienced customers supports thei...

Introduction In the ever-evolving landscape of social media, TikTok has emerged as a powerhouse for content creators and influencers. Achieving a substantial following on TikTok is a coveted goal for many, prompting the exploration of strategies to enhance influence.  This article delves into...