Each and every business owner would like to see their sales improve. There are a number of different ways to go about boosting your sales, including improving the overall website design for your business’ site – no matter the products or services that you offer your customers.
Consistent sales growth is a key component to running any business, especially as eCommerce sales saw 27.6% worldwide growth in 2021. And whole your website may already be bringing in online leads, that may not necessarily mean that those visitors are converting into actual sales. And conversion into actual sales is how you will see that consistent growth all business owners like to see.
Website design can play a key part in helping to boost your sales. Below, we take a closer look at the top ways to improve your website design in an effort to boost sales and just how web design can improve sales.
How Can Web Design Improve Sales
Website design is an important part of any website that is found on the internet, from the smallest independent shop to the large, well-known entities like Amazon, Apple, and Disney. User experience, the overall experience that a visitor will have while visiting your website, can be a major deciding factor in a potential customer staying on your site long enough to make the move from potential customer to actual customer.
And when 38% of people will stop engaging with a website if the content or layout is unattractive, we can start to see how web design plays a key part in improving sales.
A well-designed website can improve sales by being easy to navigate, accessible, and showing just how consistent your branding is. From the content you have on your website all the way to how users can access different sections of your site can impact how potential customers view your business.
But by taking a few steps to improve your website design, either on your own or with the help of a Columbus web design company, you can make strategic changes to help boost your sales.
4 Top Ways to Improve Your Website Design to Boost Sales
Whether your sales are doing fantastically or you feel like things could be slightly better, the following steps will be useful as you look to boost sales – no matter the industry your business is situated in.
- Optimize your website design for mobile access.
In July 2022, Statista shared that 58.99% of global internet traffic came from mobile devices and since 2017 global internet traffic has consistently stayed right around the 50% mark in terms of mobile device usage. This understanding of internet traffic is a great indicator of why it is important to have a website for your business that is optimized for mobile access.
Optimizing your website design for mobile access is all about ensuring that the overall layout is mobile responsive (meaning that your website design will adapt to the most suitable format, no matter the device it is on).
A simple and free way to test how easy it is for visitors to access your business’ site on a mobile device is via Google’s tool: Mobile-Friendly Test. This tool will provide results on mobile usability for any URL that is put into it.
A mobile responsive design may include things like simple page layouts, readable text, fast loading times, and an overall consistent visual style.
For users that are looking at your site from their mobile devices, an easy-to-navigate, functioning mobile website can make all the difference in their final decision to purchase something from you.
- Ensure that loading speeds are optimized.
It’s fair to say that most people making use of the Internet expect and appreciate fast speeds on the websites that they visit, especially when 47% of users expect a web page to load in two seconds or less.
This means that ensuring that your business’ website is running with quick loading times is important. Poor loading times can leave your site visitors with a less than stellar impression, especially if they are first time visitors who are interested in your products or services.
Google has noted that fast website experiences are important and that if people are met with friction in loading times, they tend to abandon those sites and move on to others.
So, to counteract losing potential customers, work to optimize page loading times.
This may involve cutting down on bloated landing pages, using small photo and video file sizes, and incorporating intentional use of white space.
- Incorporate social proof into your website to help improve customer confidence.
Social proof can be an extremely effective way to help boost sales as you make improvements to your web design. Social proof comes in many forms, and it can be displayed on your site in different locations to help build credibility and trust between you and your consumers.
Customer testimonials, reviews, and other kinds of quantifiable data can be displayed alongside the relevant products or in pointed locations on your website to showcase that others are indeed already buying your products.
Social proof can be used in a few different ways across your site including:
- Case studies that can be repurposed across social media platforms and your website
- Testimonials placed in prominent locations
- Reviews that include actual photos of the products from your customers
Including social proof in the design of your website can help in boosting your sales, especially as the average consumer reads ten online reviews before they make a purchasing decision.
4. Clear and Compelling Visuals:
The visual appeal of your website plays a significant role in attracting and engaging visitors. Use high-quality images and videos that align with your brand identity and effectively showcase your products or services. Invest in professional product photography to highlight the unique features and benefits of your offerings. Utilize consistent branding elements, such as color schemes, fonts, and logos, to create a cohesive visual experience that strengthens your brand recognition.
These are just a few of the top ways that web design can help improve sales. Taking the time now to optimize your web design can result in long-term sale boosts and an overall improvement to your business’s online presence.
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