If you haven't defined your influencer marketing goals yet, now is the time! Whether you're planning your first campaign or are mid-strategy, setting clear objectives provides direction. In today's high-stakes marketing environment, brands with defined goals have 4x higher success rates. That's why nailing your influencer targets matters. This post explores practical influencer goals to hit them using an influencer marketing platform.
Goal #1: Earn More User-Generated Content (UGC)
A core influencer benefit is getting user-generated content (UGC) en masse. This means having a steady stream of videos, photos and Stories from creators to reuse.
Key Metrics: Volume of unique UGC, time savings
Outcomes:
Authentic branded assets: Influencer content brings products to life beyond sterile catalogues. UGC makes your brand relatable.
Lighten your team's workload: Repurpose UGC for social posts, ads, and websites instead of starting from scratch.
Improve conversions: Shoppers engage more with UGC, lifting clicks and sales. Refresh your site and feeds with creator assets.
Goal #2: Build Brand Awareness
Influencer marketing inherently builds awareness, as the recent data says. But with fierce competition, reinforcing what makes your brand unique is equally key. Creators can cement your niche and differentiators in your audience’s mind.
Key Metrics:
- Spotlight your distinctive identity. Have influencers emphasize your differentiators like ethical manufacturing or small batches.
- Extend reach through micro-influencers with targeted niches vs broad mega-stars.
- Spark community conversations around your brand for two-way engagement.
Goal #3: Source Positive Reviews and Social Proof
Product reviews greatly sway modern buyer decisions, with most consumers consulting them before purchasing. While volume helps, the quality and recency of positive sentiment lend credibility. Influencers provide third-party validation at scale.
Key Metrics:
- Show satisfied customers via creator content. Video testimonials make claims tangible.
- Build trust through influencer videos instead of static website imagery.
- Increase review volume substantially through creator partnerships.
Satisfied customer videos make your product claims tangible to prospective buyers wavering. Influencer videos personalize versus impersonal, generic eComm sites. Convert influencer posts into reviews for a growing chorus of praise.
Goal #4: Generate Leads and Support Sales
While influencers may not directly track sales, they commonly move metrics like awareness and consideration that predicate eventual conversion. Wise brands thus tap creators to nurture followers into customers over time.
Key Metrics:
- Soften skeptical prospects by integrating UGC across sites/ads.
- Promote current deals and product releases via creator partnerships.
- Continued engagement with creators nurtures today’s followers into tomorrow’s customers.
Refresh your entire marketing ecosystem with creator content, lifting metrics throughout the funnel. Limited-time deal promotions incentivize more immediate action. Consistent value exchange further cements bonds between brand and buyer.
Goal #5: Customer Retention and Community Engagement
Rather than continually chase fleeting new customers, engage existing advocates who already bought into your brand vision. As repeats spend more over time, community retention becomes imperative for growth. Influencers facilitate user content and dialogue with plugged-in fans. This fosters brand affinity within your ideal audience.
Key Metrics:
- Ongoing community content flow via influencers keeps your vision fresh and relatable.
- Make customers part of the brand conversation instead of just passive viewers. Two-way engagement breeds allegiance.
- Identify ways to improve through solicited feedback from your true target market.
Setting clear influencer marketing goals tied to metrics is key to running successful campaigns on an influencer platform for brands. What objectives will you prioritize next?
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