With over 4.1 million eCommerce stores built on Shopify, do you know what percentage of online stores on Shopify succeed? 5% of eCommerce stores climb up the ladder of success. What about the others? While the remaining 95% of the Shopify Stores either fail miserably or give up. Thinking of the possible reasons? There isn't one. High bounce rate, poor SEO ranking, and outdated content are a few possible reasons.
Lacking smartphone-accessible eCommerce store and slow-loading webpages lead over 95% of eCommerce stores to fail. Therefore, it is crucial to consider the upgradation of your Shopify eCommerce Store with every advancement in trends and technology. With continuously evolving trends and technology, it can get difficult to redesign your eCommerce store with every technological advancement.
Looking to ease the upgradation? Why not. Sharing your concerns with an experienced Shopify App Development Agency will tremendously empower your Shopify store. A great website makeover will grab the attention of more customers generate more organic traffic and boost the sales funnel.
The following are the 07 alarming signs your Shopify eCommerce Store needs a redesign:
7 Signs When Your Shopify E-commerce Store Needs A Redesign:
1. High Bounce And Low Conversion Rate:
High organic traffic does not always mean a high conversion rate. The average eCommerce bounce rate ranges between 20% and 45%. What does a high bounce rate signify? If your store has a high bounce rate, it signifies that your potential leads are bouncing back from your store. That is not a good sign. What are the possible reasons for a high bounce rate? Poor website navigation, customer loyalty issues, poor smartphone optimization, and payment gateway issues are major underlying issues. Following are some of the ways that can lower the bounce rate:
>Simplify navigation to the eCommerce store. It facilitates the user and eCommerce store visitors easily find the products they are searching for.
>Optimize your eCommerce store's technical SEO to streamline the search engine functionality.
>Identify web pages that visitors drop off and identify the possible reasons.
>Personalize product recommendations to the visitors. This encourages store visitors to explore and facilitate a purchase.
Moreover, a low bounce rate will encourage the visitors to facilitate a purchase resulting in a high conversion rate.
2. Slow Loading Web Pages:
Search Engines like Google and Microsoft Bing consider loading speed as a crucial SERP ranking factor. Today's world is fast-paced and driven by technology. Do you know 40% of the visitors will abandon your website if it takes more than 3 seconds to load? Even a second of load time influences the bounce rate of an eCommerce store. Also, about 79% of the shoppers will not get back to your website, if they experience poor website performance. Therefore, it is crucial to ensure that your online store takes less load time. The possible reasons for a slow-loading website can be technical issues and most importantly large size visuals. The following issues can be easily fixed with an optimized eCommerce store design.
Looking to enhance the loading speed of your Shopify eCommerce store, get yourself assisted. Assistance from the best Shopify Developers will take your Shopify store to the next level.
3. Outdated Store Features:
Do you know a website takes about 50 milliseconds (0.05 seconds) to encourage user first impression? To encourage a good first impression, it is crucial to use high-resolution and appealing visuals including images and videos. The quality of website content influences the buying behavior of the visitor. Appealing website content encourages the visitor to become a regular shopper. Are you using best-quality visuals and properly formatted website content? Keep an eye on the website content and monitor if any changes are required.
4. Badly Aligned Store Forefront:
As a user, when you visit an eCommerce website what attracts you the most? You cannot deny that a website’s appealing visuals and relevant, aligned content catches the user’s eye. Right? Great looking eCommerce website forefront is crucial to catch the eyes of the target users and visitors. If your Shopify eCommerce store lacks a properly aligned forefront, it’s time to consider redesigning your Shopify eCommerce store.
5. Poor Smartphone Conversions:
Is your eCommerce store design responsive when displayed on a smartphone? If yes, that’s great. If not, then it is time to consider redesigning your eCommerce store. Do you know about 88% of Indians use smartphones to facilitate a purchase online? That’s huge!! Following are some of the exciting smartphone statistics:
Exciting Smartphone Statistics Every eCommerce Store Owner Should Know:
>Currently, there are 6.4 billion smartphone users worldwide.
>The number of smartphone users is rising rapidly. (73.9% growth in half a decade)
>By 2024, smartphone usage will breach up to 7 billion users.
>By 2026, the following percentage will reach 7.5 billion.
Therefore, it is crucial to ensure that your eCommerce store is mobile-friendly. Look at the number of smartphone visitors and determine the smartphone bounce rate. If the bounce rate is high, it’s time to optimize your eCommerce store for smartphone users. Optimize the content to ensure that it's highly and properly visible on every device. Also, optimize the visuals accordingly.
6. Outdated Branding:
Branding your eCommerce store is one of the best ways to cultivate a reliable, consistent, and positive customer experience. Outdated websites are often less enjoyable to customers. Website visitors and customers prefer interacting, appealing, and great website designs. There are various elements in branding such as valuable content, high-resolution visuals, and most importantly brand's logo. The logo of a brand is more than a graphical representation of your brand. It is important to ensure that your brand's logo is relevant to your brand and up-to-date. Also, ensure to use a great font, voice tone, and color scheme. These significantly impact the audience's interaction with your brand.
7. Poor SEO Ranking:
Do you know about 48% of digital users initiate their purchase journeys from search engines? Yes, a user searches his search query on a search engine like Google and Microsoft Bing. Users tend to explore pages that rank high in the search results. If your eCommerce store is missing out in the Search results, then your website content and design are outdated. Outdated website design and content are a few of the factors that affect search engine ranking. Poor SEO ranking is one of the alarming signs to redesign your Shopify eCommerce store. Optimizing the technical aspects of a website is crucial to ensure that the website ranks in the top SERP results.
Summing Up:
The following were the 07 alarming signs of your Shopify eCommerce store to consider redesigning your online store. Redesigning your eCommerce store with advanced technologies and trends will take your Shopify store to new heights of success. Keeping a track of every technological advancement is often time-consuming. The best you can do is get yourself assistance from top-ranked Shopify Developers, that will upgrade your Shopify store. These developers are well-versed and have years of experience with redesigning an eCommerce store. Professionals will revamp your Shopify eCommerce store and will cater to thousands of leads with no hassle.
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