Scroll, watch, repeat! This is the current mantra of our digital lifestyle, where reels have hijacked our attention. Accept it! We are mesmerized by the irresistible, hilarious and relatable visual content. It works as a magical dopamine booster and is here to stay. More accurately, it is here to sway the way we absorb content. So, how can this visual gratification be leveraged for scaling your brand?
For starters, we need to understand how commercial film is the most effective branding method to build a reputation in the market. As a purposeful branding partner, we at The Growth Narrative help you understand how to deviate from conventional branding and engage with the customers more deeply.
Why is Advertising Film Important for Your Brand?
Understanding the why will enable you to smoothly execute the branding process. Ad Film is a powerful medium to express your voice. Commercial Film is impactful, trustworthy and far more profitable than conventional marketing tools.
- Impactful Visual Storytelling
Picture this: Good graphics, an interesting plot, brewing anticipation and voila! You are invested in knowing how it ends. This is exactly what a film production house does. Capture the hearts of your audience by simply making the best use of the graphics and turning the mundane into something more meaningful.
Do you know when a film production company hires graphic designers they do so to bring together the countless elements and condense your focus to the underlying issue in a convincing and visually appealing way. As a business owner, you can get lost in the execution of this craft, but a digital media house will know how to make a film engaging and informative.
- The higher the Emotional Connection, the Higher the Dividends
“To Find our differences is the most special thing we have in common.” - Tanishq (2020)
A promising future is just striking a few heartfelt chords away. Establish a stronger connection with your audience with a story that empowers them to make a choice - a choice of choosing YOU. A beautiful narrative creates a more authentic feel and fosters brand loyalty.
The only way to rise above your competition is to tune into the magic of a moving picture and let stories come to life.
- Video Production: A Long-Term Investment
Conventional marketing assets like print ads are charming but have short-lived legacies. A commercial film increases exposure and makes even a small business more credible and winsome. In the ever-evolving landscape of digital media, an ad film is your ticket to more leads and increased sales.
Which type of Ad Film is Best for Branding?
- Origin Story
FabIndia was started by an American entrepreneur as he set forth to celebrate the cultural heritage of India by employing local artisans. Mira Kulkarni, a former marketing professional, was inspired by Ayurveda and wanted to infuse its rejuvenating botanical spirit into luxurious and effective skincare products.
"If you don't give the market the story to talk about, they'll define your brand's story for you."
Don’t these stories forge a deeper connection with the brand? Origin stories are a thriving tool employed by any video production company to communicate your brand’s core values.
- Case Study
Don’t make a promise, demonstrate it.
A challenge, a solution and a desirable result - these are the only three ingredients for a plot that will promise quality, reliability, consistency and competency. Ad Films that showcase product features and feature your brand as the hero is another effective branding tool recommended by us.
- Customer Testimonial
Someone needs to say it. Your brand does not need big names to be genuine. Real customers seal the deal. Yes, we agree that big influencers have a wider reach but featuring familiar people makes your brand outshine in the space of unlimited content.
Portray your brand’s impact on a customer’s life in vibrant ways. An ad film with customers promises transparency.
Final Thoughts
Script, budget, film and edit. It goes without saying that an ad is much more than these four words. It conveys a multitude of emotions for a diverse audience within minutes or even seconds. It single-handedly is a powerful tool to make an impact and be remembered for long.
As a reliable brand partner, at The Growth Narrative we are passionately committed to storytelling and dedicated to helping you scale your business.
Reach out today to explore how our expertise in advertising films can transform your brand's narrative and leave a lasting impact.
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