What started as a directory for diners back in 2008 has now become the leading name in food delivery. Zomato was conceived as a result of an excellent ideation process by its founders. What brought it...

In the branding ecosystem the two distinct elements still confused are Branding and Designing agency. These elements differ in both, meaning & role. Branding is considered an inevitable process, exper...

Is the launch of your brand nearby? Then you should probably pay attention to this often ignored aspect of brand strategy which is community engagement.  Understanding Brand Community Brand c...