Strategies for Making An Active Brand Community

Is the launch of your brand nearby? Then you should probably pay attention to this often ignored aspect of brand strategy which is community engagement. 

Understanding Brand Community

Brand community in simple terms refers to a culmination of individuals who not only showcase loyalty towards your brand by actively engaging with it but also advocate your brand thus acting as a secondary means of advertising. In the history of branding we see many gripping brand campaigns which not only fascinated us but somehow also managed to create a devoted community by engaging us to connect emotionally with the brand itself.

Apple's Success in Community Engagement

One such example is that of Apple, through its unique design, personalization features and branding experience Apple succeeded in creating a faithful community of users.

Its minimalistic and clean design attribution conveys an overall luxurious appeal, thus fostering an emotional connection with its users. The personalization of Apple products is what gives its product a unique edge providing a sense of pride and a sense of ownership in its users. In addition to this, its unique advertising campaigns of Apple convey a strong emotional and aspirational meaning connecting to the hearts of people.. To capture a strong community engagement a brand must possess an essential component that is personal branding. 

Brand Personalization & Design 

Personal branding is what makes a brand different from others i.e. WHY YOU? WHAT DO YOU HAVE THAT IS DIFFERENT? A sense of personalization can be embedded in a brand by a few adjustments, such as: 

•    Establish your brand identity i.e. draw a rough image of your brand, what is it that you want to be known for, and what should be your appeal to consumers.
• Audit your customers now and then, auditing helps you to assess the public image of and the word out there among consumers regarding your brand.

Communicating with your brand community, and a constant touch with your consumers gives them reassurance and faith in your brand. An incentive also works now and then.

Brand Community engagement is essential and has to be maintained in a continuity that is before the brand launch, during the brand launch and after the brand launch. We at Growth Narrative elucidate and choose the most efficient approach for community engagement for budding brands to increase their popularity as well as efficiency. The approach for community engagement in the following stages utilized is as follows-: 

BEFORE THE LAUNCH-: 

1. Elucidate your audience- It is impossible to capture the entire audience out there viewing your content, thus it is essential to narrow down your target audience for personal  branding. 
2. A sneak peek never hurts-A suspense and a little anticipation are what get customers hooked to the brand  Glimpse of your work/product can be given through behind-the-scenes shots. 
3. Host giveaways or fun contests-Let's be honest we all love little giveaways and always engage in amusing contests. Linking these contests with your upcoming projects might create an active audience engagement.

DURING THE LAUNCH-:  

1. Leverage multiple channels -  A primary source for brand propagation, try to use as many platforms as possible to connect with worldwide audiences. Do not be shy with your content, create creative and unique content which captures the eye of the audience. Good marketing equals better community engagement 
2. User participation is paramount- Remember that saying “Customer is always right”, well turns out they are always right.  It is paramount to get their input recommendations and suggestions from time to time to make changes accordingly. 

AFTER THE LAUNCH-: 

1. Reward loyalty-It is important to reward the loyal customer, which we appreciate so much. Regular mentions, coupons or giveaways always encourage the customers to be engaged with your brand. 
2. Maintain constant presence- Once the brand launches, keep your community engaged with exciting content and organize one one one action with your community d then.
3. Express gratitude- It is only because of the constant support of your brand community that your brand succeeds, a few words of gratitude help to maintain an emotional connection with the customer base. 

Brand Identity Design has many contingents to attend to, from a premium branding agency to brand personalization. However one must not forget the reason for all our endeavors which is “community engagement” The more the people resonate with our brand, the better will be the brand image. We at The Growth Narrative - our premium branding agency - guide growing brands for better brand-community engagement and efficient approaches to branding strategy. We are not just a creative agency but reliable partners who want to build a strong partnership with you. Reach out today to gain expertise on building and engaging brand communities.