The world is evolving with updated business communication channels. Organizations of all sizes are reviewing the best solution for marketing. Both small and large organizations have utilized the tools for drip marketing with emails for a long time. But the times have changed, and a better solution has arrived. In the last few years, the impact of an email drip campaign has reduced. Do you know why? Because the communication platforms have changed and people have gotten used to the new-age communicating platforms. Most businesses have understood the significance of using WhatsApp drip campaign to make the best impact on the target audience. More customers have moved on to the updated mode of communication. It has facilitated the experience of exchanging messages. Thus, professional and business-related conversations have shifted to WhatsApp, a hassle-free communication medium.
An automated solution for your business
Do you not know about the marketing term ‘Drip Campaign’? If not, you must be living under a rock! Drip marketing is an automated promotional technique. It is a process of sending personalized messages to the target audience and customers over a span. It is vital to send periodic messages to engage the customers and audience members for sales, promotion, branding, and relationship development. Earlier the drip campaign was limited to email messages. But it has shifted to the new-and-improved platform - WhatsApp. The best part of using the drip messaging technique in WhatsApp is the personalized approach. Get a chance to send messages to business prospects and individuals, based on their WhatsApp activity and behavioral preferences. It is an effective solution to attract more crowd towards your brand.
Benefits over email campaign
Realize the many benefits of WhatsApp messages over email drip campaign and avoid the hassles to the next level -
- The click-through rate is high on WhatsApp compared to emails.
- People are more active on WhatsApp messages than emails, ensuring a better response rate.
- Messages get read in WhatsApp within 3 seconds of sending the content. It is 25% higher than emails.
- WhatsApp communication helps the sales funnel grow by 60%.
- Reduce the resources, cost, and manpower with the WhatsApp drip campaigns.
Benefits over SMS campaign
Explore the benefits of WhatsApp campaign with drip messages and make a wise choice -
- WhatsApp has more than a billion active users across the globe.
- Using WhatsApp for customer conversation is affordable compared to SMS conversation.
- WhatsApp provides secured communication with end-to-end encryption, ensuring maximized safety.
- SMS necessitates manual replies. In contrast, WhatsApp eases the hassles with automated replies.
- SMS is a limited solution, and you can only send short text messages. WhatsApp ensures a limitless communication medium for media-rich broadcasts.
Boost customer engagement with the best strategy!
Engagement campaigns with WhatsApp can increase customer visits and boost sales to the next level. Promote the business with the best communication tool and make a profitable choice to acquire more customers in the long run.
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