Drip campaigns are texts sent out to users/ customers on a specific interval, depending on their timeline or actions through an automated workflow. WhatsApp drip campaign involves engaging customers by sending messages. These are automated messages, but personalized and relevant to each customer. Studies have revealed that people are more likely to notice WhatsApp texts than emails. Hence, both big and small companies are using drip campaigns to offer correct information to their customers. In case you haven’t heard of it before, here’s all you need to know about WhatsApp drip marketing.
Explaining drip campaign in simple words
Have you noticed that when you visit an app or a site after a long time, you receive emails? If you browse a shopping app for something and leave without purchasing the product, you often get similar product suggestions and product details on your registered mail address. When you order cosmetics online, you get emails that offer beauty tips. Have you ever thought about who sends these emails and how this entire process works? The first thing that you need to know is that no company sends these emails manually. On the contrary, these automated emails get delivered based on certain user actions. This process is known as a drip campaign.
5 main reasons to take WhatsApp drip marketing seriously
Here are some stats that prove why switching from email automation to WhatsApp drip marketing is the need of the hour:
- The click-through rate of WhatsApp is 70% higher than emails
- Sales closure on WhatsApp increases by at least 20% when a company uses drip campaigns
- Manpower and cost will reduce by 98% with drip campaigns
- WhatsApp is a platform where most users read messages within 3 seconds
- As opposed to emails, the sales funnel increases by 60% on WhatsApp
Steps to follow for creating a drip campaign on your WhatsApp
Creating and running drip campaigns won’t be challenging if you learn the basics. The first thing that you’ll need is a WhatsApp business account. These are the simple steps you have to follow:
- Segment and identify your prospects according to their user persona.
- Come up with actionable, targeted, and actionable messages for diverse drip objectives.
- Decide a sequence and set up an appropriate time for a campaign as per your objectives.
- Evaluate results occasionally to modify approaches for the best results.
Wrapping Up
So, with a WhatsApp drip campaign, you can effortlessly send automated texts through WhatsApp to engage your target audience on a deeper level. Naturally, your ability to generate sales increases exponentially. And now that you know all about the advantages of drip campaigns, there’s no reason to delay leveraging this automation feature.
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