Search Engine Optimisation (SEO) is no longer restricted to only keyword optimization and clickbait copy. Today to succeed in the SEO game, you should match your potential audience’s search intent. Thus, implementing SEO can seem like a complicated task. To make this task easier, you should know how the search engines function and how the searchers carry out their search queries. Marketers have also started incorporating several SEO techniques to improve their brand presence. One such technique is Shopify SEO. To know more about Shopify SEO, take a look at the points given below. You can use these points if you have no thorough knowledge of SEO. You can also get in touch with experienced SEO services for Shopify. A reliable Shopify SEO company will help you improve your rankings significantly.
Before using Shopify SEO, you should ensure that your foundation is firm enough. This can be done by setting up a few vital things. These are:
Buy a custom domain
To excel in SEO strategies, you need to have your own domain. This also helps your brand to look more reliable and trustworthy. Having a custom domain will also help visitors to remember your website easily.
Have Google Analytics installed
Google Analytics enables you to measure your website’s traffic for free. Thus you can see how much traffic your website has attracted. In addition, you can also see the audience's behavior.
Have Google Search Console installed
Google search console will help you know how the pages rank for each query. It will also help you know where these pages rank and how many clicks you get.
Make sure your theme is compatible with mobile devices
There are a variety of free themes available on Shopify. You can make your own customizations to a theme or even make a new one. However, make sure that the theme is mobile-friendly.
Remove password protection
There can be a case where you are still at the stage of page creation and sorting. In this case, you might want to wait to unlock your store for the public. However, if your store is password protected, the search engine page will not be able to see anything except your homepage. Thus, it will be difficult for search engines to rank your page on the results page.
Have a paid plan
Stores that are on a free trial can also be indexed. However, it won’t be beneficial once your trial is over. This is because waiting for a new store to rank will take more than 14 days.
Once you have covered all these points, you can go ahead with your plan. The below-given tips will help you to get organic traffic to your store. It will also help you to increase your store’s visibility on search engines like Google and Bing.
- Technical SEO
Technical SEO is very essential for the smooth running of your website. It can help you to improve your website’s search performance dramatically. Technical SEO will help you optimize your website for search engine crawlers. It will also help you have good page speed and mobile optimization. Search engine emphasizes human-friendly website. Thus, technical SEO will help optimize the structure, navigation, and internal links. This will help a visitor to browse through your website easily. Technical SEO will also make sure that the meta tags are filled. This will enable both search engines and humans to know what the page is about.
If your website is not optimized with all the factors mentioned above, it might affect your rankings. Thus, you need to get rid of the errors. Once you have resolved the errors, you will see the following:
- Users find your website more engaging as it is fast and easier to navigate from page to page.
- Helps to increase organic traffic over time.
- On-page SEO
On-page SEO is a direct way of telling search engines and visitors what your page is about. Search engines search for on-page factors that help them land your page on the top of the SERP (Search Engine Results Page). These factors include relevant keywords and topics, meta information, images, etc. Thus to implement all these strategies, you need to conduct thorough keyword research. Decoding the search intent of the searchers is also equally important.
- Off-page SEO
Off-page SEO revolves around reputation management. These include customer service and being active on various social media platforms. However, your main aim should be to concentrate on building backlinks. These links are the ones that point to your site. Your backlinks must be high-quality and relevant. This will enable you to rank your page higher.
- Have a reliable SEO strategy first
When a customer searches for a product or service similar to yours, you will want your products and services to be displayed at the top of the list. To achieve this, you should first study how the search engines work and then draft your SEO strategies around this structure. This will also help you to optimize your content as well as your SEO strategies. If you are new to this process, it might feel challenging to accomplish a higher rank. However, with time, you can grasp how search engines function. It could be as easy as tweaking your content for SEO and adding additional keywords, which can help you to rank your website higher.
You should know that you won’t get instant success. Thus you should wait to see the increase over time for your strategy to work. Shopify SEO can be a great way to bring new customers to your business. If you are a beginner, you can also get in contact with a reputable Shopify SEO service near you. An experienced SEO agency will help you increase your website’s visibility considerably.
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