As you know, Taplink is one of the best tools when it comes to landing pages for social media. It is easy to use on Desktop and smartphones, even with zero coding knowledge. It also has templates, so you don't need to be a designer to make a good-looking page. And because of its marketing and business add-ons, you can create a high-converting page and start selling right away.
But what about the content?
In this article, we'll tell you about the best content structure used in high-converting landing pages. But make sure not to follow these tips blindly! To find your optimal landing page structure, customize the building blocks, change the order, and even ignore the ones that do not suit you.
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Image and Header
At the top of your Taplink page, you should put the main image and a header.
The image could be your personal photo, a photo of a product, or a logo. Make sure to use high-quality photos, and if it's a portrait, choose the one where you're looking directly at the viewer.
The header should tell the visitors about what you offer. For example, if you present yourself as an expert, you can display your name and what you do.
Source: Taplink template
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Your Expertise
Next, you should share more details: experience, achievements, goals, etc. Here, you can also share your diplomas and certificates that prove your expertise.
The best approach would be to show some numbers - how many years you've worked in the field, how many happy clients you had, etc.
Source: Taplink template
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Quick Connect Button
If you have a warm audience that is ready to buy the product right away, give them a way to contact you quickly. Show a link to a messaging app as early as possible so a visitor can write or call you without having to scroll down.
Note that it doesn't necessarily have to be a link to a messaging app. It can also be a link to your social media profile, email, or even a phone call link.
Source: Taplink template
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Services and Prices
Here, you should disclose your offer in detail and fully demonstrate the advantages of working with you. Display your working conditions, deadlines, prices, and so on.
Describe everything a client can get, even if it seems obvious. Remember, the more details you can showcase, the higher the value of the product will be in the eyes of the client.
Source: Taplink template
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Frequently Asked Questions
If you often receive the same type of questions, you should group them and organize them together on your landing page. By answering any potential questions beforehand, you'll free a lot of time for both you and your clients.
Source: Taplink template
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Portfolio
A portfolio is one of the most important parts of any perfect landing page because it influences the decision to contact you.
Here you can place photos or videos of your most successful products or services and describe your previous projects.
Source: Taplink template
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Reviews
Your potential clients need to see that other people trust you.
Here, you can post screenshots or text of the reviews that other people left after working with you. Video reviews from real people are also very trustworthy (but hard to get.)
Source: Taplink template
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Lead Magnet
Lead magnet is an offer to get something for free in exchange for contact information. It can be a free checklist, a special video lesson, or an ebook.
That way, a visitor will not leave your page empty-handed, and the gift will only confirm your expertise. When they are ready for purchase, they will be more likely to remember you.
Just be sure to put your contact info somewhere on the gift (it could be a link to your Taplink page or a QR code.)
Source: Taplink template
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Contacts
It's optimal to put all your contact info at the bottom of the landing page. Here, you can add social media buttons, email button, and even a phone call button.
Tell your audience they can contact you at any time and ask you any questions.
Source: Taplink template
And that's it! We just listed all the building blocks any high-converting Taplink page should consider having. But again, you don't have to limit yourself! Only add the things you consider useful to your clients.
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FAQ
Are there any specific design principles I should consider when creating my Taplink page?
Design is crucial! Ensure a clean structure, easy navigation, and consistent branding. Pay attention to color schemes and font choices to create a visually appealing page. If you're not sure about your design skills, don't forget that Taplink has pre-designed templates in more than 20 different niches. You can always use them!
Is there an optimal length for the content on my landing page?
While the article provides building blocks, content length can vary. Aim for a balance — provide enough information to convey your message but keep it concise to maintain visitor interest. Test and analyze to find the sweet spot for your audience.
Can I use multimedia elements like audio or podcasts on my Taplink page?
Absolutely! Multimedia adds richness to your page. You can always add video or audio clips to your landing page. Just ensure that it enhances, rather than overwhelms, the user experience.
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