Creating Websites that Rank and Convert

Your website is getting decent viewers, Good!

Yet, what about buyers?

Not adequate right? Then it's high time for you to turn those window shoppers into your loyal customers.

Now,  take a second to pause and give it a thought.

Does your site effortlessly convey exactly your goal, what you offer, and how customers can benefit from your services?

If not you need to focus on this and it’s quite a huge task.

And, to create one such winning website you always don’t have to start from scratch. 

Go through what high-converting sites have done differently and carry out the same formula to develop a website that will rank and convert.

But before getting on with the process  I would want you to bear in mind a few facts.

Must-Read Facts about Websites 

• We have in hand 0-8 seconds to make an attractive landing page headline. This is because the majority of visitors leave after 8 seconds.
  
  
• Nearly 96% of visitors who come to your site are window shoppers and not buyers.
  
  
• If you wish to get more leads then you need to have more landing pages.
  
  
• Employing visual content such as Product videos, etc. shall increase the purchases of your product by 144%.
  
  
• A roughly 7% reduction in conversions can be caused by a second delay in your website speed.
  
  
• A/B testing is becoming more popular and it is preferred by most leading companies as it helps to boost your traffic and rankings.
  
  
• So, all you need to do is optimize your website in a way that is as per the SEO web design.

What is SEO web design?

SEO web design is the process of designing and creating a site by following the SEO best practices designers need to follow and creating a website that is optimized for search engines. 

Now, I'm able to understand a few of your queries.

Your website has a stunning design already yet it's hard for you to get any of its web pages to rank in SE results, am I right? 

Have you made it easy for people to find your website? 

Yes, how your website is taken to your users is equally important as how your web design is.

Take advantage of social media and PPC ads as they are great platforms to skyrocket your traffic. It's vital to find organic ways to improve your site traffic and make it to the top of the SERPs (search engine result pages).

Why is SEO web design important?

SEO web design is of much importance to rank well and convert viewers into leads.

Thus, you have to make sure that your website is user-friendly as well as SEO-optimized. 

Providing a smooth and fantastic user experience is possible only when you design your site with SEO in mind. 

So, let’s go through a few of the top advantages of SEO web design.

Boost up Your Organic traffic

Any kind of traffic for your site that's generated from search engines without you having made any payments is considered to be rich and organic.

Organic traffic to your website is any kind of traffic coming from search engines that haven’t been viewers who found your site after searching for something on Google and browsing through the top options. 

To be specific, the first search result gets over a quarter of all clicks, the second search result gets 15 per cent, and it drops off quickly from there.

Since the 10th result gets 2.5 per cent of the clicks, it’s safe to assume that anything past page one has abysmal organic traffic results.

This is why you have to design and optimize your website as well to make use of the fat chance to rank higher on SERPs.

Grabs high-intent traffic

When users have a specific query or if they need information they tend to perform the Google search.

So, when your site appears on the top with the answer users sought after on the search result, undeniably they are urged to click your site.

Meanwhile, all visitors may not convert immediately after they discover your site. The viewers will be just aware of your site and the services you offer and they shall come back in future when they have more needs or related queries.

This kind of top-of-the-bucket brand awareness is all that you need to increase your conversion rate. 

So, having such high organic traffic is more valuable than other traffic. Therefore, it’s true that you need to improve your SE rankings by optimizing your new website.

Improves the user experience

According to Forbes, you can earn 100 dollars in return for every single dollar you invest. but this isn’t the only profit you reap. 

And, to stay unaffected by Google’s algorithm your site has to be made user-friendly and SEO-optimized. 

As per the survey of Backlinko, Google has defined its  criteria they are:

• Dwell time 
• Mobile usability 
• Bounce rate

As we are now aware that marketing strategy and website SEO are inseparable, we need to check our website’s health then and there.

Doing so will allow users to navigate with ease throughout the sites. Moreover, owning a top-rank site that helps users find exactly what they are looking for creates a strong bond and earns their trust.

Keep it within your marketing budget

It takes time to implement an SEO strategy despite the fact you are free to make changes to your site. 

There are many businesses out there that take up the responsibility of implementing the strategies transferring it to an agency or setting up a separate SEO team to carry out the SEO needs of the business. 

So generally SEO for a business focuses on improving rankings, earning site visibility, and getting leads.

This is because a site needs to gain enough visibility and customers only then do customers get transformed into buyers.

And, this is the alma matter of why we keep banging the nail on its head, about creating a site that ranks and converts.

Meanwhile, keep in mind that not all content is not created equal.

Some web content you created may get trending while the one you expected the most may get buried in the archives.

That’s why content marketers always follow one golden rule to produce winning content, put your readers first.

So, by now, you probably would have realised that ignoring your target audience and failing to meet or answer their queries through your web content would lead to failure in business or gaining an online presence.

Creating content without a sound strategy will never convert. 

This is the reason B2B marketers with a documented strategy find it more effective and less challenging when it comes to content marketing.

How to Develop a Website that Ranks and Converts?

Hope you’ve got that all you need?

Yes! Getting your needed website done sounds like a quite simple task. Developing a high-converting website needs to be done with utmost care though it's a simpler process.

Think of it like having a proper checklist. It's more like building your dream house you can’t just add or alter bits and pieces here and there and get it done.  Be it a complete renovation or you are planning to build it from scratch, you require a blueprint to follow. 

That is why I’m sharing with you a 4 step process that shall forever guide you to create a website that ranks as well as converts.

Step 1: Identify Your Target Audience

The first and foremost task is the need for you to study your targeted audience completely. Let us assume that you own a small-scale business and you require creating a perfect website so that you can take your business to the next level by letting a wider audience know that you are ready to offer them the service they need.

If this is the case, then you need to first create a buyer persona. This is a kind of complete research you need to carry out and observe people who buy for different reasons.

Say you’re a cosmetic agency. You can have two people who both spend $5,000 on cosmetics but for two different reasons. 

Customer A is spending the money because he wants to set foot into the beauty industry and prove to be tough competition to his contemporaries

Whereas, Customer B just wants to set up a studio and start this trending business with disposable retirement income, simply lower his tax bracket before the end of the year.

You can gather enough information after speaking to these two customers and then decide how to pitch them.

So, the first step is always to identify your target audience, and then start working on the copy of your website for that audience.

Step 2: Conduct Keyword Research

This step is very crucial that anyone would dare to skip. Once you have researched enough of your target audience you will have a sound idea of what they are looking for.

Now, based on that you are going to hunt for the exact keywords to include in your website. All keywords can't be ranked equally.

For instance, – ”cosmetic lounge” will be MUCH harder to rank for than “Best cosmetic dealers in the UK”.

so, the second keyword is easier to rank for,  as it is a long tail and can be observed to have fewer monthly searches than the first.

Well, now how will you carry out all this research? How will you pick the keywords to rank for?

Check out a few tips on how to get it done:

1. Make the best out of the Search Console data. From the search console you can identify keywords that are being searched often, that are being searched but not being clicked, etc.
2. Form perfect keyword clusters using reputed SEO tools such as AHREFS or Serpple Google rank tracker
3. By forming keyword clusters using those tools you can then sort your primary and secondary keywords based on the keyword volume and your content’s intent.
4. Find out if there other websites that already rank on top of the keywords you have chosen.

If you’re planning to target the keywords with higher search volumes then make sure to develop your website that stands unique and carries a novel perspective than other plethora of competing sites that already rank.

Remember, the higher the search volume –Mote innovative and informative your service page needs to be.

Step 3: Optimize Your Site Structure

Design your websites with the perfect 5 part structure I’m about to explain below. This is exactly how a business needs to build all of your custom website designs.

Here are the 5 parts to build an optimized website structure:

1. Detailed content focused on the pain points of the target audience (not the features)
2. Prove your authenticity by including testimonials, reviews, a wall of love, etc.
3. Adopt recent trends like including Images and/or Illustrations to appear on the visual searches too.
4. Don’t dump all the information gathered, break it into pieces and follow a proper hierarchy.
5. Use CALL TO ACTION at appropriate places this can be used as a clickbait. It can be used to collect user information and play a main role in conversion.

Step 4: Write SEO-Friendly Websites

You must be familiar with the synonyms of the word website like service page, webpage, and landing page. Of all the terms landing page is perfect as it is the page a viewer lands on when they search for a query through leading search engines.

Therefore, it's very important to make our websites user-friendly. Only then do they stay for at least 6 seconds on your site? Here is what you should do to make your site SEO friendly, make sure it has all the following components:

• Optimize your website title with keyword
• Optimize your meta description with keyword
• Include graph images, testimonials, and reviews.
• Follow proper H1, H2, H3 heading structure.
• Employ bullet points, numbered lists, and highlight quotes at needed places.

As the title and meta description is the blue link followed by the summary that shows up on a Google search result page, it needs to be crisp and informative.

Only then it can signal the right context of your site’s content to the Google bots.

Step 5:  Format Web Content for readability.

Informative content, unique writing style, and well-planned layout can be of no use if your web content lacks readability. Your website’s content needs to cover 3 prime aspects to be more interesting and drive tremendous leads to your business

• Informed writing
• Attractive design
• Innovative idea

The writer needs to produce informative content to make your site stand apart. The designer needs to work efficiently and attractively present that content. And, the idea has to be novel that your audience is in search of. 

Let's be honest about how we use search engines. When we search to find a specific keyword and then don’t find the information we are after, we’ll click away and look elsewhere, right?

So we’re one among a huge population of impatient searchers. As per Jakob Nielsen’s study, 79% of users scan the web rather than read it.

And, if you want your website to be engaging, you’ve got to make it readable. Format your blocks of text with plenty of white space.

Wrapping Up

What's equally important to creating content is to promote them and create your online presence. Getting social media shares, and social signals, is the golden escalator to elevate your rankings and take your website to the top of SERP.

So, I hope that this blog on creating a website that ranks and converts along with the step-by-step guide will be informative enough to aid and inspire you.

My advice to you: Implement these steps with confidence not just because they are quite simple but mainly because they are tested and proven.

Take complete advantage of the methods discussed to replicate the success that other successful sites have generated. Best of all luck shall favour you!