Growth of Digital Marketing in Kerala.
Currently, the usage of the internet in Kerala has risen to 70 percent which is more than the national level. Experts say that by 2025, it is expected to reach a level of 50 to 55 percent because of the development of technology in Kerala.
Traditional marketing is falling with the upcoming techniques of digital marketing in Kerala. All the businesses in Kerala are now using digital marketing and social media marketing strategies to grow in the market.
Businesses in Kerala have now concluded that online marketing is more relevant than traditional marketing. Digital marketing in Kerala has changed the way businesses have been marketing their services and products.
Online marketing is significant these days as it helps to reach a wider audience and boost customer experience. None of the other marketing techniques allow businesses to track and analyze their reach.
With the growing audience on Facebook and Instagram day by day, it doesn't make much effort for them to target the correct audience and make a reach from it.
Duration of Digital Marketing course in Kerala.
The average duration of a digital marketing course in Kerala is two to six months. It may extend up to one year. But most digital marketing academies provide online classes which is not much effective for students. The offline training program is the best option in the case of digital marketing.
Many academies provide one-year diploma courses in digital marketing where they are taught about the basics of digital marketing in the first half and in the other half, they are given an internship on this.
Shortage of Digital Marketers in Kerala
The shortage of digital marketers in Kerala is a phenomenon that is quite serious. This can be viewed as a huge issue and this has become a matter of concern for all people who are using the internet to market their products and services.
The reason for such a situation is that though it has been said that there are many people involved in digital marketing, still very few of them learn the entire process entirely.
Future of digital marketing
The digital world is progressing at a rapid pace. There will be more opportunities and scope for the business to grow in the markets. Data collection, analysis, and manipulation will be bigger factors in this growth
The nature of digital marketing requires the user to have distinct knowledge. With the introduction of internet users in Kerala, various businesses are taking advantage of this opportunity. It helps in increasing customer awareness and network presence.
Techniques of Digital Marketing
Social Media Marketing - It is a great way to get your business noticed. Still, it can also be used to promote you and your business through advertising, marketing, customer service, and managing content.
Search Engine Optimisation - It is the process of improving your website's visibility in search engines, such as Google and Bing. The goal is to increase traffic by improving the number of people engaged with your site.
Email Marketing - Email marketing is a form of marketing that is used to both inform and educate customers. It can be used to promote products, discounts, or services.
Content Marketing - It is a strategy that uses high-quality, authoritative content to attract, engage and retain an audience. There are many ways you can use this tactic as long as your content is relevant and educative.
Opentutor Digital Academy
Start your digital career at Opentutor digital academy. Opentutor digital academy is the best leading digital marketing academy in Kerala. Digital marketing is a course where you have less to learn but more to work on. Digital marketing is more practical.
Opentutor academy provides a 4-month digital marketing course. The first three months, It is practical classroom training and the last month is where the students get into a one-month internship at Fenix Advertising, one of the leading advertising agencies in Kerala.
The total duration of the course is 440 Hours. According to other institutions, they are only providing online training. But the Opentutor academy provides fully offline classes.
Classes are provided by experienced lecturers. The topics that are included are Search Engine Optimization, Search Engine Marketing, Social Media Marketing, WordPress Development, Performance Marketing, and English language training, to increase communication skills.
There is a free demo class for the students before joining the course, this helps the students to know more about the digital marketing course in detail before they join the course.
If you are searching for the best digital marketing academy in Kerala, you are in the best place to learn the best digital marketing course.
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