Buckle up, fellow marketers, because we're about to take a wild rollercoaster ride through this week's digital marketing highlights for the 4th week of September 2023.
Highlights for the Week:
- Google & Microsoft Generative AI training
- Amazon's wallet-busting crush on Anthropic AI
- Meta's AI shenanigans
- Getty Images' secret recipe for Generative AI awesomeness
- Bing Disavows, Disables, Dismisses, Long Misused Disavow Tool
Google's Generative AI Training
Google, the search behemoth, is at it again, pushing the boundaries of AI with its Generative AI training. The tech titan has introduced a comprehensive learning path on Google Cloud Skills Boost, aimed at equipping professionals with the skills needed to harness the power of generative AI.
Introductory Path
The "Introduction to Generative AI" path is tailored for individuals in sales, marketing, HR, and operations roles who are new to the field. It includes non-technical courses on responsible AI principles and how generative AI can impact businesses. Completing this path grants learners the Generative AI Fundamentals skill badge, showcasing their foundational knowledge of Google Cloud's generative AI technology.
Advanced Path
For software developers, machine learning engineers, and data scientists, Google offers the "Generative AI for Developers" path. However, this path is not free and requires Google Cloud credits for more advanced technical labs.
Both paths provide a mix of theory and practical experience, ensuring that learners gain a well-rounded understanding of generative AI. Google commits to updating the training materials to keep pace with the rapidly evolving field.
Microsoft's Free AI Training
Microsoft, not one to be left behind, is making a big splash in the AI training arena. The tech giant has launched free AI training courses in collaboration with DeepLearning.AI, led by AI expert Andrew Ng.
Understanding and Applying Text Embeddings with Vertex AI
One of the standout courses is "Understanding and Applying Text Embeddings with Vertex AI." This free course offers insights into classification, outlier detection, text clustering, and semantic search.
Amazon's Investment in Anthropic
Amazon, the e-commerce juggernaut, has announced a substantial investment of up to $4 billion in Anthropic, an AI startup focused on developing safe and reliable AI systems. This partnership aims to strengthen the collaboration between the two companies in advancing next-generation AI technology.
Strengthening AI Capabilities
Under the agreement, Amazon Web Services (AWS) will become Anthropic's primary cloud provider for running compute-intensive AI workloads. Anthropic will gain access to AWS's specialized AI chips, enhancing model training and deployment efficiency.
Amazon and Anthropic will work together to customize and fine-tune Anthropic's flagship AI model, Claude, on Amazon's new AI cloud service, Bedrock. This partnership aims to enrich customer experiences by expanding support for Amazon Bedrock and enabling secure model customization and fine-tuning services.
Meta's AI Developments
Meta, formerly known as Facebook, is making significant strides in integrating advanced artificial intelligence across its platforms. Several AI-related announcements showcase the company's commitment to enhancing connectivity, productivity, and entertainment for its users.
AI-Generated Stickers
Meta is introducing AI-generated stickers in its messaging apps. Users can now turn text prompts into customized stickers, enhancing their messaging experience. These stickers will roll out to English-speaking users over the next month.
Meta AI Assistant
Meta AI, a new conversational AI assistant, is coming to WhatsApp, Messenger, and Instagram. It provides real-time information via a Microsoft Bing integration and can generate photorealistic images from user text prompts. This AI assistant aims to enhance connections and productivity among users.
AI Characters with Unique Personalities
Meta is unveiling 28 additional AI characters for its messaging apps, each with a distinct backstory and personality. Some of these characters are voiced by celebrities, athletes, and influencers, making interactions feel more familiar and engaging.
AI Creation Tools
Meta plans to release its AI Studio, allowing third parties to create their own AI characters for Meta's messaging services. This opens up opportunities for businesses to enhance customer service experiences and for creators to extend their virtual presence across Meta's apps.
Getty Images' Generative AI Generator For Commerical Safety Is Live
Getty Images, in partnership with NVIDIA, is introducing Generative AI by Getty Images, a revolutionary image generation service. Powered by NVIDIA Picasso, this service aims to automate visual design without compromising on quality or safety.
Commercial Safety
One of the standout features of Generative AI by Getty Images is its commitment to commercial safety. The AI Generator, trained on Getty Images' extensive library of content, offers "uncapped indemnification" from intellectual property claims, providing peace of mind to users.
Real-time Image Generation
Customers can describe their desired visuals using text prompts, and the AI tool generates corresponding images in real-time. This technology has the potential to transform industries such as advertising and design by simplifying visual asset creation.
Responsible AI Use
Getty Images has taken precautions to block prompts that could lead to problematic content. Additionally, the partnership includes compensation for original content creators, aligning with ethical considerations surrounding AI usage and creator remuneration.
Bing Webmaster Tools Dismisses and Deconstructs, Disavow Link Feature
Brace yourselves because, starting October 2023, Bing is pulling the plug on the disavow links feature and its corresponding API. This move is part of Bing's grand plan to streamline its services and ramp up the user experience.
Let's take a moment to reminisce about the disavow links feature. It made its grand entrance back in 2012, becoming a lifeline for website owners. This nifty tool allowed them to wave the red flag on incoming links that they deemed unworthy of Bing's consideration when assessing their site's quality and relevance.
Why was this feature such a big deal, you ask? Well, many SEOs claim it was the ultimate weapon against the nefarious world of negative SEO attacks. Picture this: cunning villains creating or buying spammy backlinks to sabotage their competitors' rankings. The disavow links feature was the hero that stood between them and SEO disaster - which Google and Bing both swear that negative SEO is a myth.
In a surprising twist, Bing unveiled its secret weapon for 2023 – artificial intelligence.
According to their announcement, Bing's AI technology has matured to the point where manual link disavowal is no longer necessary.
Their revamped algorithms powered by AI are now masters at deciphering the intricate dance of "context and intent" behind each link, effectively separating the wheat from the chaff. Legitimate links will be embraced, while those shady, unnatural, or unreliable ones will be shown the exit door.
So, here's the bottom line: website owners can now place their trust in Bing's AI to do the heavy lifting. No more slogging through endless lists of low-quality links; the AI is here to save the day and keep your website in tip-top shape.
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