Did you know, a poorly designed website can increase bounce rates? It is important to invest in refreshing and revamping the website design to impact your brand’s visibility and credibility. Strengthen your online presence by hiring an award-winning Kelowna website redesign. Updating the design and investing in website refresh is totally worth it. However, it is important to consider some crucial aspects. To ensure a successful website redesign, here are some essential do's and don'ts that you should keep in mind.
Things you should do while a website redesign
Set Goals: Before you begin the website redesign project, consider what are you aiming for. Set obvious goals to get better results for user experence, increased conversions, or refresh the brand image.
Conduct Research: Before you begin the website redesign project, consider the latest design trends, competitor websites, and user preferences. Conducting thorough research helps in identifying areas for improvement.
Prioritize User Experience (UX): Think about the aspects of navigation, responsiveness, faster loading times, and accessibility features while investing in a website redesign. These adjustments can help a lot in achieving the desired goals.
Search Engine Optimization (SEO): Incorporate best practices of SEO during the redesign process. For instance, URL structure, meta tags, keyword optimization, and mobile-friendliness are crucial to increase the ranking of a newly updated website.
What you should not do while doing a website redesign?
Use old content: Along with a well-designed website, you should focus on a well-defined content strategy. Don’t forget to update your content, otherwise, you won’t be able to get the desired results.
Use heavy graphics: Page load speed and performance are essential for user experience. Avoid heavy graphics, scripts, or plugins that can slow down your website.
Final words
Website redesign involves unique skill sets of experienced web designers, developers, content creators, and marketing professionals. Therefore, it is essential to collaborate and do what is essential for a successful campaign. If your focus is to enhance user experience, boost search engine visibility, and attain profitability, connect with SEO Resellers Canada. They offer comprehensive services for website redesign.
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