E-commerce development

The desire to cater to more and more customer requirements will lead to brands fragmenting - their numbers will increase and they will start to work directly with customers. Products will increasingly start to be tailored to specific niches. These small niche brands will only be sold online, but through e-commerce opportunities will be able to compete with global players and sell their products globally. Often, niche brands will be launched (and are already being launched) not by large monopolists, but by ordinary people. In recent years, we have seen a boom in online sales for small and medium-sized businesses. 
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As the e-commerce market grows, the industry will need a new workforce to handle routine tasks. That's why a variety of e-commerce players are now actively trying to robotise delivery. Drone technology will help retailers not only reduce delivery costs, but also expand their geographic reach, thereby increasing the number of customers. Right now, it can be difficult and time-consuming for retailers to deliver to hard-to-reach areas.
Companies will want to offer customers exactly the products and service they need. When we shop online, we leave behind a digital footprint that gives an idea of our interests. We all have preferences in terms of manufacturer brand, maximum cost of goods, and delivery time. Big data already helps companies analyse information about each customer's interests and give them personalised recommendations for products and services. However, experts see much broader potential for personalisation. Analyzing customer preferences will help suppliers optimize supply volumes and make production more efficient.
Emotional shopping is a powerful driver of e-commerce. Nowadays, it's not enough for people to just buy; they also need to get their endorphins flowing. E-commerce is mimicking entertainment, and e-commerce is in many ways becoming social commerce. In the future, people will have new kinds of online leisure activities, and shopping will be built around them. The entertainment online shopping is not just about virtual goods, but quite ordinary goods from the "real" world as well. Today, online marketplaces don't just sell goods, they create an entire ecosystem around them with various services for B2B and B2C customers - financial services, for example.
To make it more profitable for small businesses to work with large marketplaces, they are launching services for sellers.
Right now, the meta-universe does not yet exist - it will take 10-20 years to build the necessary IT infrastructure. But individual virtual worlds are already appearing that sooner or later will turn into a metaworld. In the meantime, companies are testing their presence in them and seeing how consumers react.