Flatheads, a D2C brand, receives funding from GetVantage

Flatheads, a D2C brand, receives funding from GetVantage

Flatheads, an online footwear startup, has received an undisclosed amount of growth money from GetVantage, an eCommerce investment platform.

The brand, which was launched just before the Covid pandemic, claims to have expanded 5X in the last year. This cash infusion will be used to expand the company and increase sales.

“Creating awareness among urban audiences and establishing Flatheads as the all-day sneaker of choice is our priority and GetVantage is the perfect long-term growth partner. With this fresh capital infusion, Flatheads is strongly positioned to grow our business five-fold in the next 12-15 months,” stated Utkarsh Biradar, Co-founder and CEO of Flatheads.

“As a founders platform, GetVantage helps high-potential founders and brands supercharge growth by using performance-based financing as a catalyst,” said Bhavik Vasa, GetVantage's Founder and CEO. “In the D2C footwear industry, Flatheads is breaking new ground, and we are happy to partner with great entrepreneurs like Utkarsh and Ganesh to help them achieve their full potential.”

Flatheads have stated that expanding its presence on global and local markets such as Amazon, Myntra, and Tata Cliq will be a goal for the next wave of growth.

Ganesh Balakrishnan and Utkarsh Biradar started the company with the goal of creating adaptable sneakers that can be worn for both work and play, and that are customized to the Indian environment and use cases.

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