All too often, printed materials are disregarded as a thing of the past or are considered a thing of the past. However, this couldn’t be farther from the truth, even in 2023! While the use of printed marketing materials has an important role in almost every field or industry, it has a special part to play when it comes to advertising for senior living communities. From assisted living flyers to custom business cards, these tangible items can be extremely valuable for your target audience.
To learn more about how a custom printing company can help your senior living community, continue reading!
1.) Builds Trust
When marketing to older adults and their families, you need to keep your key demographic in mind. Having a well-designed website and active social media accounts is very important, but having tangible marketing materials can help you to build trust with your audience. Materials such as brochures, flyers, and business cards can create an additional layer of professionalism and credibility that wouldn’t otherwise be there. Seniors especially place a lot of value in having something that they can hold as opposed to only having a digital copy.
A major reason for this is due to the rise of internet scams. It can be easy to create a false website and share images of a fake senior living community. While yes, this can still happen even on printed materials, it is far less likely. After all, someone local has to physically place the flyers or brochures somewhere, meaning an increase in liability.
2.) Build Your Brand
When you think of some of the largest corporations and products or services that you use regularly, what are some of the first images that come to mind? Do you imagine golden arches? What about white cursive over a red background? The point is, the colors that you use to market yourself really matters and helps to better establish your brand. This same concept applies to assisted living flyers.
The good news is that a quality marketing company can help you every step of the way! Whether you know what you want to brand yourself as, or you need help establishing your base, Salt Rank can meet you where you are. From logo design to implementation of colors, our design experts have helped dozens of senior living communities just like yours.
3.) Showcase Events
Flyers have long been used to advertise and market for various events. Assisted living flyers don’t have to be any different! Think of your events calendar and what you have coming up at your community. Will you be hosting an open house for potential new residents? What about a special celebration to honor veterans? Flyers can be a fun, creative way to advertise for these events and in turn, showcase your community.
4.) Easy Print Fulfillment
A common concern that many customers have when it comes to using printed services is the fear of being able to receive those materials in a timely manner. At Salt Rank, we are proud of just how quickly and easily we can get you everything you need, including your assisted living flyers. Simply let us know how many you need and what your deadline is, and we promise to have what you need delivered right to your door as quickly as possible.
Contact Salt Rank Today!
Senior living communities and senior care in general are very niche industries. It can be extremely difficult to find a reputable and trustworthy printing company to work with that has expertise in assisting communities just like yours. Thankfully, you can count on our team at Salt Rank for all of your printing needs! Custom logo design, assisted living flyers, specialized business cards - we can do it all.
Over the past ten years, our talented and dedicated team has helped a wide array of businesses in many different marketing areas, including social media management, search engine optimization, and yes, even custom printing services. However, we strive to become a marketing company that senior living communities can know and trust to help showcase their services and all that they offer to their residents. Whether you are an assisted living community, specialize in memory care, or have luxury, independent living apartments, we are there to help.
To get your free quote, contact us today! We can’t wait to show you the Salt Rank difference.
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