How do I create a Bing ad agency account?

4 min read

Introduction

You can create a Bing ad agency account in just a few steps. Here's what you need to do:

Sign in to your Bing Ads account.

To sign in to your Bing Ads account, click the Bing Ads icon in the toolbar of your browser and select Campaigns.

If you are managing multiple campaigns, select Create Campaign from the left navigation menu. If not, click Create Campaign under Running Ad Groups (if there is no running ad group listed).

In the top right corner of your screen, click Campaigns.

In the top right corner of your screen, click Campaigns.

Click on Create Campaign.

In the center of your screen, click Create Campaign and select an ad group or ad group type from the drop-down menu. If you have created a new campaign before and want to use it for this new Bing Ads account setup, select Use Existing Campaign instead of Creating New One.

From here on out we will refer to this as our “new” campaign since we are creating something brand new in terms of how it looks when viewed by others (and ourselves) so far as well as how it works internally within Bing Ads itself.

On the left side, click Create Campaign.

  • On the left side, click Create Campaign.

  • You can also click the + sign in the top right corner of your screen or click on any of these links:

  • Bing Ads > My Campaigns > All campaigns (or)

  • Bing Ads > My Account > Ad Groups/Client lists/Campaigns (or)

  • Bing Ads > My Accounts > Client List

On the orange Create Campaign page, select an ad group or ad group type from the drop-down menu.

On the orange Create Campaign page, select an ad group or ad group type from the drop-down menu.

The Bing Ads campaign creation process is very similar to what you see on Google AdWords. You can create a new campaign by selecting "Create New Campaign" in the top right corner of your Bing Ads account dashboard and then clicking "Start with this step."

Select Search Network from the list of networks.

  • Select Search Network from the list of networks.

  • Specify your audience and create a budget for this campaign.

In the Bing Ads campaign description box, type a title for your campaign.

  • In the Bing Ads campaign description box, type a title for your campaign.

  • Use a friendly tone when creating a new account.

  • Use a professional tone when creating a new account.

  • Use conversational language in your description and in any emails that you send to customers about their ads on Bing Ads (e.g., “Thanks for running this ad!”).

Select Search Network again to select your audience and create a budget for your campaign.

Now, you can start creating your campaign. When you’re ready to start creating a campaign, select Search Network again and click Create Campaign.

Select your audience from the drop-down list. You can also choose to create an audience based on a keyword or intent by typing in “[keyword] [intent]” into the search bar at the top right of Bing Ads (which will show up next to any keyword suggestions). This option is useful if you want to target users who have previously been shown ads on Bing—and would therefore know that they're interested in what we have available as well!

Once selected, choose which network(s) you'd like this ad group/campaign targeting: Search Network; Search Ads; Display – Native Advertisements (formerly known as In-Stream Video); or Social Promoted Content Networks

You can create a Bing ad agency account

You can create a Bing ad agency account by signing in to your Bing Ads account and then navigating to the Campaigns tab. From there, click Create Campaign.

On the left side of your screen, click Create Campaign. You'll see an option called "Create New Campaign." Select that option and enter your campaign name or choose one that you've already used in another campaign (if it's available).

Conclusion

If you’re ready to start creating Bing ads, we recommend starting with a trial account. You can learn more about that process here.

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