Many such digital advertising networks exist, but Google and Bing have the most popular cost per click (CPC) advertising networks. Many businesses run their online advertising campaigns through these advertising platforms and successfully draw many visitors to their websites.So, which is the best platform for running display advertising campaigns? If you are a PPC advertiser, knowing the differences between these online advertising networks will help you run ad campaigns more efficiently. Nevertheless, you also need to find a professional PPC agency.
An Introduction to the Google Ads
Google Adsis also known as Google Adwords, and also known to us with a name pay per click (PPC) advertising platform that helps a business expand online exposure, revenue, and website traffic. Google Ads consist of two advertising networks, and they are:
- Search Network: Through the Google Ads search network, businesses can improve the performance of search engine marketing campaigns. Search network ads appear in search engine results. When people enter a keyword or product related to your business, search network ads will become visible on top of the organic search results.
- Display Network: Such Google ads will appear on the websites that host Google advertisements on the web pages. Your business will be displayed on websites related to your business niche.
How Does Bing Ads Work?
Search engine optimization is a proven way of fetching more traffic to a website. But, it is a time-consuming process. Businesses seeking brand exposure in a shorter period should invest in pay per click (PPC) advertising campaigns. Owned by Microsoft, Bing is a combination of three search engines. They are AOL, Yahoo, and Bing. A business can expand its online reach by finding a professional PPC agency for running a Bing ad campaign.
Differences between Bing Ads and Google Ads
Reach
For running a PPC advertising campaign, a professional Pay Per Click Advertising Company gives importance to reach. Reaching more people is beneficial for a business. When you reach more people with your advertising campaign, you will get more potential buyers. In addition, reaching more potential buyers will help you obtain a better return on investment (ROI) from the digital marketing campaign.
Since Google is the biggest search engine, it can help your business to reach more buyers than Bing. Around 76% of internet users can be reached through Google's search network. On the other hand, most websites host Google ads. Thus, the display network of Google Ads also has a higher capability of reaching more target buyers than Bing.
But, Bing has one unique advantage over Google. Through Bing Ads, a business can reach around 53 million desktop searchers. But, the overall reach of Google Ads is higher than Bing Ads.
Demographics
A PPC agency gives importance to the demographics in managing a PPC campaign. Targeting the right people is important to increase conversion rate and revenue. Both Google and Bing provide various options for reaching the target audiences. According to the reports, Bing has the following types of users.
- 40% of Bing search engine users are between 35 and 54 years of age.
- 33% of Bing users have income above $100,000. People with higher income can spend more on their purchases.
- Around 43% of Bing users are married.
Younger people prefer using Google over Bing. This is because Google has a massive number of users, and it is popular in multiple countries. Analyzing such demographic data will help you choose the right platform for running a successful PPC campaign. For example, if a business sells popular products among married people, Bing Ads can fetch a better conversion rate. On the other hand, products for young people will find better sales leads through Google Ads.
Keyword Targeting
Keywords are essential for successful digital media marketing campaigns managed by the Pay Per Click Advertising Company. Google Ads give access to the following types of keyword matches.
- Phrase match
- Broad match
- Exact match
- Negative keywords
- Broad match modifier
Through Bing Ads, businesses can access the following options for targeting keywords.
- Phrase match
- Broad match
- Negative keywords
- Exact match
You can see that both Google and Bing offer similar keyword targeting options. However, Google offers a few more options than Bing. Since 5% of search engine users prefer using Bing, you will find the keywords on this search engine with smaller volumes. Google is the most popular search engine, and thus it features keywords with high search volumes. A business that intends brand exposure through a PPC campaign must choose Google, as it helps to reach more people than Bing. Find a professional Pay Per Click Advertising Company for running your PPC marketing campaign.
No comments yet