How marketers can track TikTok stats and video performance?

How marketers can track TikTok stats and video performance?
5 min read
04 April 2023

Whether you're a TikToker creator or just trying to grow your follower count, it's essential to understand how to track analytics on TikTok and your video performance.

Fortunately, TikToker analytics are a great way to get started. However, before you can access these insights you need to upgrade your account to a Pro account.

Overview

TikTok analytics tracker is one of the most essential tools for any social media manager or marketer. It offers insights about your account and its followers, top-performing content, and hashtags.

The overview section of the tiktok analytics dashboard shows your total video views, profile views, and followers over a 7-day, 28-day, or custom date range. Using this information strategically will help you determine the best times to post content to reach more followers.

In addition to these metrics, you’ll also see a breakdown of your audience by gender and location. This can be especially helpful to understand how your content is resonating with your target audience, so you can better optimize your future video creations.

Another essential part of the tiktok analytics dashboard is the LIVE tab. It displays the hours when your followers are most active. This information can help you determine the most suitable time to post your TikTok content, and it will make it easier for you to plan your schedule accordingly.

Content

TikTok is a mobile video-sharing app where users upload and share short videos. It’s a great way for brands to get their message in front of a younger audience without having to invest in studio-produced content.

When it comes to the content you post on your TikTok account, it’s important to have an authentic brand voice. That’s because TikTokers expect to see raw and truthful content, and that’s what they love.

The most essential metric to track when it comes to your TikTok content is average watch time, which shows how long people are spending watching your videos. If your average watch time is low, it’s a sign that you have to improve your content to engage more viewers.

You can also explore your followers’ demographics and gender to find out more about who you’re reaching with your content. You can also view the growth rate of your followers, which is a number that measures how much you gained or lost in a particular period.

Followers

TikTok analytics are a great way to keep track of how your videos are performing on the platform. This can help you see if your content is getting the attention it deserves and how to improve it if it isn’t.

The first thing to check out is the profile overview tab. This provides data on video views, profile views, and follower count. You can view this information for 7 or 28 days, and you can set a custom date range to see any fluctuations or trends.

Another great feature of the profile overview tab is a graph showing your followers’ growth over a period of time. This can be incredibly useful in identifying sudden traffic spikes due to specific videos.

Whether you’re looking to expand your business on TikTok or boost your brand, the right TikTok analytics tracker can be a huge help. Keeping track of your data is essential for a successful social media presence, and TikTok is one of the most popular platforms in the world.

Live

Live streaming is a powerful feature on TikTok, which allows creators to interact with their followers and fans. It also enables fans to send virtual gifts that creators can redeem for TikTok diamonds.

Unlike filmed videos, live streams are organic, allowing for a more engaging experience. In addition, creators can use a variety of filters and screen settings to alter how their viewers see them.

A TikTok analytics tracker can give you details about when your followers are most active on the platform, helping you plan your live stream for maximum engagement. This information is also useful for planning a content strategy for your business or brand.

TikTok analytics are available for all users, but pro accounts have access to more information about user activity and TikTok engagement. These metrics include details like video views, shares, watch time, and traffic source type.

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Kayla liu 2
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