Everyone makes mistakes, and SEO India teams are no exception. There will be mistakes while dealing with large websites, development updates, CMS difficulties, scripts, pictures, and plug-ins/add-ons while attempting to incorporate ongoing SEO and content strategies. The good news is that everyone learns from their errors, and this is true in the SEO India sector as well.
Common SEO Mistakes
Site Performance Is Poor Low site speed may be a deterrent to customers who want to access information on your page. Slow site performance will certainly result in the loss of important SEO visitors. If your website is too long to load, it's pointless to spend time and effort getting traffic from the SERPs.
Performance indicators can use to assess your page speed:
Loading a page after the computer sends the request to the web server, is the time taken for your site to fully download and render. The following factors could be used to determine how long it takes for a page to load:
The First Contented Painting
FCP is one of the metrics measured in a Google Chrome Lighthouse report's performance section. After a visitor navigates to your website, it monitors how long it takes your browser to render the first piece of DOM (Document Object Model) content (in seconds).
It's time to get interactive
TTI (Time to Interactive) is a metric that gauges the speed with which a webpage load. The time that it takes for a page to become highly interactive is defined in TTI. The TTI score is calculated using data from the HTTP archive.
Countdown to the First Byte (TTFB)
The Time is taken between sending a request to the server and receiving the first byte of data in the browser.
Fixes that could work
To see how your site operates and discover more about its speed, use Page Speed Insights. The time taken for your website to load can be impacted by a lot of variables, including:
Image Size and Format: Use photo editing tools to reduce image bandwidth use by setting the image size to 72dpi and using image formats like JPEG 2000, JPEG XR, and WebP.
Redirects: While certain redirects are unavoidable, eliminating them will speed up serving. Carry out a detailed audit to determine which inner URLs are generating this redirection and make the necessary adjustments. Javascript and CSS: To minimize the amount of JavaScript and CSS code, use shorter names for variables. This will increase the loading time.
Errors That Affect Your HTTP Status: 1. 4xx Errors
A 4xx code indicates that a page has been broken and cannot be accessed. They can also be applied to live pages if anything prevents them from being crawled.
Pages that haven't been crawled
This happens when a page can't be reached for one of two reasons: 1) your website's response time is more than five seconds; or 2) your server has denied access to the page.
Internal connections that are broken
These are links that take people to a non-functional page, which can harm the user experience and SEO.
External connections that are broken
These are links that take people to pages on another site that don't exist, which gives search engines bad signals.
Internal pictures that are broken
When a photo file no longer exists or its URL is misspelled, this is detected.
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