VIPKid is a global education technology company that connects English language learners in the age group of 4 to 15 years with certified teachers from the US and Canada. VIPKid has grown tremendously and become one of the most profitable eLearning companies in the world. According to Forbes, the company has managed to grow 200 times in the last few years.
In 2018 and 2019, VIPKid was awarded the world’s most innovative company by Fast Company Magazine. Glassdoor also placed it under the top 10 places to work. Around 100,000 teachers are working with VIPKid currently and it is trusted by almost 1 million parents.
Founded by Cindy Ma
Year 2013
Headquarters Bejing, China
Total Funding $1.1 billion
Revenue per year $2.9 billion
This platform uses cutting-edge technology to make their classes effective, safe, and enjoyable for kids. VIPKid believes that education is not one-size-fits-all, rather it's a unique experience for each student. Now that we have understood the unique features VIPKid offers to its learners to gain huge popularity, let’s understand in depth how this platform works.
How Does VIPKid Work?
VIPKid offers various courses for students who want to learn the English language. These courses help students in communicating confidently and learning the language from basics.
VIPKid offers programs for students who want to learn the English language and communicate confidently in English. Their curriculum is meticulously designed based on in-depth research on personalized learning. The Course structure is designed for holistic language learning to keep kids engaged and excited while learning. Now, let’s see the working of this platform.
How The Platform Works For Students
Students register themselves on the platform and can find tutors. They can watch a preview class before booking the course of any particular teacher. After they have made up their mind they can book a class, make payment and start learning. Learners can choose teachers based on their experience, hourly rates, and open time slots.
Learners attend one-to-one live classes where teachers implement various interactive techniques to keep the students engaged. After the class, students can access the study material, worksheets, digital books, etc.
How The Platform Works For Teachers
All teachers should have a bachelor's degree (in any subject) and must have at least two years of experience and TESOL certification for teaching on the platform. VIPKid conducts rigorous background checks before onboarding the teachers. The teachers are selected through a highly selective interview process.
Once the teachers are hired on the platform, they create a tutor profile and upload videos of their classes to the platform. As soon as a student books a session, the respective teacher is notified. After students successfully book a course and make the payment, VIPKid directly transfers the payment to the teacher’s bank account between 10th and 15th of each month.
The base pay rate is between $7-9 per class and each class is of 25 minutes. The teachers also have to sign up a contract for at least 6 months. Teachers prefer this platform because they have the freedom to conduct classes at their convenience and availability.
In addition to that, the teachers are provided with lesson plans beforehand so that they don't have to worry about preparing lessons and should focus solely on teaching.
Why VIPKid Is Successful?
VIPKid is gaining popularity among learners as well as teachers because of certain unique features they offer to their users. Some of the unique offerings include serving specific niches (children in the age group of 4 to 15 years), providing a smooth booking process, good quality teaching, and affordable pricing.
The quality of teachers and course material also plays a crucial role in the success of VIPKid’s business. The USPs of VIPKid that makes the platform popular among the users are:
Strict Teacher Criterion
VIPKid follows a rigorous hiring process for teachers, hence, ensuring that the quality of teachers is not compromised. In addition to that, this platform is very particular about the educational qualifications and experience of the teachers.
One To One Teaching Model
VIPKid let learners connect with their teachers in real-time in a one-to-one setting. While the students attend classes independently, the parents too can receive recordings of the performance of their kids. One-on-one classes help teachers in providing individual attention to their students which will eventually help them better understand the topics.
Focusing on children in the age group of 4 to 15 years
There are numerous online learning platforms, but one thing that makes VIPKid unique is it focuses on children in the age group of 4 to 15 years. Rather than opting for a general approach, VIPKid implements teaching methods specific to the needs of children.
Now that you know how does VIPKid works and why this platform is so successful, we will see how to build an online platform like VIPKid.
How to Build a Platform like VIPKid
The success of VIPKid is a powerful example of how you can emerge as the number one online education platform in your niche. Live one-to-one tutoring that can be suited to the unique needs of each learner can be a great business opportunity.
If you have made up your mind and want to start a similar platform like VIPKid, you must consider the fact that the business model that you should opt for must suit your unique business requirements and goals. To develop an online tutoring platform like VIPKid, the first thing you need to do is to choose the developmental approach.
And, the best approach can be building your online tutoring platform using a ready-made software solution like Yo!Coach. This is a 100% white-label ready-made software solution that can help you launch your own online tutoring platform quickly and without much hassle. This solution is highly customizable and can be used to create a full-fledged platform similar to VIPKid.
Yo!Coach is integrated with video conferencing tools for live classes and also comes with features like a virtual whiteboard, TextPad, screen sharing, screen recording, auto-translation in real-time chat, etc. Additionally, Yo!Coach provides multipayment options for seamless transactions and is GDPR compliant for the utmost security on your platform.
If you are looking for a reliable ready-made software solution that can build a platform like VIPKid, Yo!Coach is the answer for you.
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