Over the years, the marketing funnel has evolved as new tools and techniques have been developed to better understand and engage with potential customers. These may include detailed analysis of customer behaviour, strategies to attract and retain customers, and the creation of compelling content to persuade potential customers to make a purchase.

The Marketing funnel has to contemplate all the areas that make up the company; being a serious mistake for many businesses that their main point of sale is physical stores, only considering it in digital issues.

It is important to keep in mind that a Marketing funnel is a process by which potential customer opportunities are analyzed to purchase your business, physical or digital, and then customize the strategy based on the work done by your Marketing team. After the investigation and creation of a specific target audience, known as a buyer persona.

The phases that create a Marketing funnel are the following:

Attraction

To achieve good attraction, your company must be attractive enough to interest your potential customers. Content on social networks and campaigns is usually the main way to attract customers and stay relevant and updated in your business sector, allowing you to be one of the first options in people's minds.

Catchment

With the content created, it generates spaces where people can leave their data for future contact. These areas can be forms within the campaigns created or a landing page (which must be brief and precise) with information of interest, such as discounts, special promotions or news from your company. Remember that people are looking for the best option, so you must be persuasive but concrete.

To achieve this, creating a buyer persona is advisable, as discussed above.

Interaction

When you have a way to contact people, it is time to encourage them to complete the purchase. There are many ways you can do it; Email marketing is usually a good way to keep in touch, just like calls or chat on their respective platform. Contact forms take a lot of time, so it is recommended to have tools that can interact with people 24 hours a day and take advantage of the opportunity to get a new customer.

Conversion

The moment in which people decide to finalize the purchase must be the easiest; Make sure that the information is clear and that there are no distractions that could harm your final decision.

Loyalty

After the purchase, you must have processes to keep in touch with your customers since making them feel appreciated and valuable to your business is essential. Allow them to enjoy new products before launch, special discounts or even personalized messages or greetings on important dates.

Fundamental tools for a good Marketing funnel

New technologies make creating, monitoring and modifying your Marketing funnel on time very easy. For each phase, some tools give you new possibilities. Get to know some fundamental tools for your business.

Email Marketing

Send emails to your contact list quickly, easily and segmented, qualities of a good email campaign. A mail manager and administrator will automatically keep your customers informed.

Chatbot

Users can request information late at night or very early, either because of urgency or because they recently discovered your company. Having an autoresponder form can generate a high rate of new customers. If you plan to use a chatbot, make sure you add all the answers people need to make it easier for them to decide and move on to the next phase.

Create notifications

Whether on your website or if you have your app, creating notifications to remember a paused purchase or news from your business will capture people's attention to reach the conversion phase.

Add tracking cookies

Cookies work to locate your customers' interests and continue to offer those products. They are usually busily potentiating Marketing campaigns in search engines like Google.

How can a funnel improve sales?

Having a good marketing funnel can help you exceed your sales goal. If the funnel is perfect, people's loyalty will give your business stability and a promising future; On the other hand, if the funnel is terrible, it is essential to have a team capable of detecting failures and providing a solution. Many funnels start badly because they start with little research, so we advise you:

• Start with low but significant investments to start getting information from your customers. • Start as soon as possible; it is preferable to find faults thanks to the use of the Marketing funnel than never to notice. • Integrate new technologies into your Marketing funnel; this will save you a lot of time and provide you with more precise data and, therefore, better results. • Different products can confuse your customers when specializing in a single business segment. You can solve this by creating more than one Marketing funnel, but it is not advisable. Having a specialized business makes many tasks easier for you, such as building your buyer persona, determining the language of communication, and creating a Marketing plan, among many other tasks.

Many views and few customers

If you have already carried out campaigns on social networks or Google, you have realized that you can reach many people with small investments, but only a few make the purchases. That is precisely what the Marketing funnel consists of. Although several views can be exciting, it is essential to know that only a small percentage are your Buyer Persona.

If you have very low conversion rates, reviewing each phase of the marketing funnel and your campaigns is essential. Segmentation is extremely important; with it, you are delimiting the audience that views your ad and therefore enters your marketing funnel. Being precise is necessary when you want to be part of the great offer that exists on the internet.

**Customer Life Cycle **

Finally, even if your customers reach the last phase of the marketing funnel, they must prioritize them; remember that getting new customers is more expensive than retaining loyal ones.

Customers usually have a life cycle, and it is necessary to know your business.

The most important part of the customer life cycle is reactivation. To achieve this, it is essential to have a good sales team or tools that facilitate automatic messages, reminders and suggestions for new purchases.