Instagram's growth shows no signs of slowing down. Of the one billion daily active users, 200 million consults at least one professional account every day. Instagram is a great platform for marketers and entrepreneurs.
But there are 25 million business accounts on Instagram. This means it's an uphill battle for brands that don't have a well-planned development strategy.
If you're wondering how to shine in this busy room, you're not alone. The competition on Instagram is clear. Some brands resort to questionable practices such as using bots to generate likes, buying followers, and using third-party apps to automate engagement.
To protect the integrity of the feed, Instagram has introduced a shadow ban. The ban prevents posts from wine brands from appearing in search results and subscriber feeds, resulting in lower engagement.
But don't worry. There is no need to resort to questionable techniques and risk being banished by Shadow. You can grow your Instagram followers organically. Without spending a penny, you can maximize the visibility and distribution of your content. In this particular article, you will know how to do that.
1. Create compelling content
Instagram users are engaged and happy to share and comment on photos and videos they like. The study found that Instagram photos generate an average of 23% more engagement than Facebook photos.
To get the attention of your Instagram followers, the most important rule is to create engaging and compelling content. The more attractive your content is, the more likely people are to share it. Here are some tips on how to create compelling content and increase your views rate on Instagram.
Upload more video content, as video posts have been proven to drive 38% more engagement than image posts. If you do not need to hire any professional video-creating agency, you can use free video marketing applications and growing platforms to create your original content.
Create content your audience can relate to. The best content depends on your audience. Therefore, you must first clearly understand who it is. Post viral topics from other channels like Twitter, Facebook, and YouTube.
Use the right hashtags to generate engagement and more followers. To get it right, try the hashtag formula, explains Instagram follower and social media coach Jen Herman in a recent Social Media Examiner article.
2. Use shared contributions
Instagram posts appear in two users' feeds or records at the same time, increasing engagement and visibility.
You can create one by tagging a contributor when you create a post. Collaborate with influencers or YouTubers relevant to your niche. Their followers are actually to engage with your content and start following your account.
Pro Tip: If you already have posts available for purchase, consider combining them with collaborations. This helps increase engagement and increases the chances of converting visitors who engage with your posts into buyers.
3. Make your Instagram name SEO-friendly
If you want to know how to grow on Instagram, you should start with the name you choose for your account. Make sure it is SEO-optimized. This means thinking about what someone is going to search for on Instagram.
Will they investigate your name? Very unlikely unless you are incredibly famous. They will most likely search for a keyword like "fitness trainer" instead of your name. This means that you must include a keyword in your name that relates to your business. In general, the keyword with which you can acquire new subscribers is related to your profession.
4. Program Content
Reposting or reposting other people's content on Instagram is a great way to gain more followers and build marketing relationships.
However, unlike Twitter and Facebook, Instagram does not have a share or repost button. In addition, you risk copyright infringement if you share someone else's work through your account. The
The reschedule tag must be followed on Instagram. If you're reposting someone else's content, please credit the original author. Never share the work of a professional designer, maker, or photographer. Build relationships with brands whose content you want to reschedule. So ask in advance if you can repost its content.
To get around the lack of a one-click repost button, you can use free apps like Repost for Instagram. This allows you to repost immediately or save messages for later.
Even if you repost user-generated content in your feed and Stories, you must ask the user for permission.
5. Build a list of related accounts in your niche
List all the competitors and the best Instagram accounts in your niche. For example, if you work in the food industry, you could make a list of all the best food bloggers and restaurants that target the same audience.
Familiarize yourself with these accounts first so you can better understand what to post. When comparing brands, ask yourself the following questions:
- What topics is your audience interested in?
- Which posts are the most popular?
- How often do they publish?
Now leverage your competitors' accounts to build an audience.
If you want to make money as an influencer on Instagram, this is one of the most important things you can do to grow your following. With a clear niche, you have a better chance of getting the engagement companies want to see by choosing you as an influencer.
6. Harness the power of hashtags
Hashtags are a proven way to grow your Instagram followers organically. They help you expand your reach and introduce your brand to new audiences.
In addition, hashtags streamline content categorization and make it easier for readers to find relevant information. For example, a dedicated skincare blogger might use hashtags like #skincarerutin or #naturalskincare to reach people looking for skincare inspiration.
The best way to find quality hashtags is to think about keywords related to your offering. What questions or phrases do people use when searching for your product or brand? The answers will give you ideas on what hashtags you should use in your Instagram posts.
Also, look at the hashtags your competitors and influencers are using in your industry. Identify popular and relevant hashtags they use and include them in your content.
No comments yet