As you all know, creating content is not enough now a day. You must have to be aware of how your content is performing. For these reasons, many website owners hire content strategists or marketers to help them create an effective website content plan. Suppose, once the strategy is created and you have also implemented it. What's next? Yes, it's time to measure your content's overall performance. So, we understand you are aware of this concept. That's why you are here. So, let's dig in and find some exquisite tips or strategies to help you effectively measure your website content's success.

How to measure the success of website content?

Do you know: According to a semrush report, upto 84% of people have a content strategy, but only 11% think that they have an effective or successful strategy? So, if you are someone who doesn't know whether it's successful or not? Then your query will resolve now because here we will share an exquisite way to measure website content's success. So, without further ado, let's dig into it.

1- Check the traffic source:

The very first thing you must need to check is the traffic source of your website. This means analyzing where you get most of your traffic through social media, Google, or any other resource. This will help you indicate whether the users are heading to your website by searching on Search engines or any of your social media platforms.

You can check and analyze it using your analytics or search console report. You can also check how your content performed the previous month and how it's going. If you are new to this, let us share that you can effectively measure the performance using the channel report section of your website.

2- Impression, CTR, and Average position:

CTR or click-through rate is the key indicator while measuring the success of website content. Once you indicate the traffic resource or medium, check the link between impression, CTR, and average position. Yes, we are talking about the collection because they all are interlinked and help boost your content performance.

You can check these by navigating to the search console of your website. To check this, access the performance tab, and here you will find a simple graph related to how it performs. This helps you to quickly summarize the success of your site. Moreover, under this graph, you can also check the queries your content ranks for, which is an exquisite way to check the keyword's performance.

3- Measure social sharing and backlinks:

Most people would disagree with this point and argue that content sharing or back-linking isn't a part of measuring the success of website content. Yes, there is indeed no certain rule or a process that we could guide you through so that you can measure why people are not sharing your content. But one thing is for sure the more people create links to your content, means more valuable they find it.

You can't track social sharing using analytics or search console report. But, if you have a social sharing button on your website, you can check the content sharing using the tool which is BuzzSumo. It's a highly effective tool through which you can easily measure the success of website content with just a few clicks. Moreover, to check your website's backlinks, you may use SEMRush, Ahref, Ubersuggest, or any other tool. Remember, social sharing or back-linking highly resonate with how many keywords are in ranking and at which page so that users can easily reach out to it and share or give it an external link.

4- Ranking Keywords:

Your report to measure the success of website content is useless if you are not measuring the ranking of your keywords. That's why I checked which keyword you were targeting and whether it was in ranking. If yes, then at which page it's ranking? This will help you to effectively measure the success of website content. But, remember, not all the time is content strategy responsible for rankings; the SEO team would also highly influence the decision.

One of the effective and best tools to measure the performance of the ranking keywords is the search console, where you can easily check the average position of your content. Still, if you don't wish to use it, you must use SEMRush or Ahref. Both are highly effective and would also tell you which keywords rank and in which country.

5- ROI achieved:

Since we are talking about measuring the success of website content, how can we forget about your website's ROI (return on investment)? Yes, it's true that ROI or leads largely depend on your goals. If you want to achieve that from this page, please download this PDF file. Then this would be considered your lead because you had achieved your desired goal. That's why a conversion largely depends on your goal. All these would lead to better achievement of ROI.

While checking your website's ROI or conversion, you should also check the user behavior and navigation to your site. It means thoroughly checking how many minutes the user stayed on your website and your site's bounce rate. The higher the bounce rate, the lower the strategy is performing.

Measure the success of website content – Now!

So, now you have the 5 important matrices to measure the success of website content. All you have to do is; get a straightaway jump into it and find out how's your content performing. Any other tip you want to include? Do write in the comment section; we would love to hear.

Till Next!