Instagram is among the social media platforms that are enjoying a total of over one billion users. This is close to one-eighth of the global population. The growth of this platform is also on the upward trend. It tells you why you need to pay close attention to Instagram marketing if you want to survive in the modern market.
Close to two million people use Instagram for marketing purposes every month. This percentage is still small especially when you compare it with the one billion users. Ironically, most of the people who are using Instagram have been in business for several years. Therefore, the platform has a high level of opportunity that businesses can leverage.
The challenge could be that most people don’t know how to leverage Instagram marketing. This article will teach you how to use this social media platform for marketing purposes.
Convert to a Business Profile
So many small business owners want to embark on Instagram Marketing before they complete this simple step. When you convert your standard Instagram profile into a business profile, you will get access to so many reporting and selling options.
You can easily switch to the business profile by following the steps provided once you log into your Instagram account. There is so many features that you will get after switching over. The main ones include Instagram Insights, CTA button, Story links, and Facebook alignment. Each of these features has a special function to play when it comes to Instagram marketing.
Use Hashtag Research to Buy Your Organic Campaigns
So many people who have an Instagram business accounts would like to reach out to so many people but they don’t know how to do so. The best starting point is to look at the hashtag because it can significantly impact your organic campaign.
When you have a business account, you will be able to see how many impressions are coming in on a post-by-post basis. You will also know the number of accounts that you reached that are not following you and the time they viewed your post.
When you are smart at using hashtags, these two numbers will automatically go up. Combine hashtags that have both low posting and high posting volumes. Comparatively less used hashtags have a high chance of being viewed as long as they are relevant. You apply this the way you do with keywords in content marketing.
Start Running Ads
So many people who want to market on Instagram complains of having a minimal budget yet they wish to make the most out of it. Let no one cheat you that having a small budget will block you from using Instagram and Facebook Ads. It can limit what you can do but not keep you off completely.
With an effective execution, you will get more value for your money as you run paid Instagram campaigns. It gives you better results than having to create and run organic campaigns.
You may be thinking that organic campaigns are free unless you are paying someone to do them for you. Note that Instagram ads have the potential to bring up an insane ROI. The most important thing is to do it right and you will get your money back with all the interest.
Therefore, resist the temptation of just tapping to promote in the Instagram app. This will limit your demographic and interest targeting and will not give you access to the custom audience. Therefore, you will not have the ability to market to Instagram users who have taken specific actions. You have to make them buy the widget that you had never thought of.
It is not hard to convert the engagement and traffic that you get from these efforts to buying customers. The way these ads work is similar to Google Ads. It is something that you cannot overlook in your Instagram marketing efforts.
Use Instagram Shopping When Moving Physical Products
The main challenge with Instagram shopping is that you can’t use it to sell services. The platform is a great match for e-comm vendors.
Shopping posts resemble organic posts even though when users tap on view products, the prices and names of products are revealed. Therefore, you will be able to use it for digital marketing with minimal effort.
Make sure your product catalog is ready to go on Facebook and it should enable product tagging. If you are running Instagram shopping as your sem ads, you will get the intent-wrangling ability of Google shopping and the huge target audience of Facebook.
Manual targeting in Instagram focuses on Interest, Behaviour, and Demographics. It allows marketers to reach out to a huge base of new prospects. It makes sure that those who engage with your ads are highly qualified as they get to your website.
Partner With Influencers
There has been a rise in the use of influencer marketing in the past. The strategy is more prominent on Instagram because of promoting physical goods. Influencers bring a massive and full set of new audiences to your brand.
Instagram has so many millennial influencers and knows how to leverage this SEO strategy to help you maintain a loyal following. These experts charge between 5 to 10 dollars for every 1000 followers. Taking advantage of them will help you in putting your product in the limelight.
Influencers can also help improve your blogging efforts. Even a small brand can afford an influencer who has 10,000 followers. Remember all these people did not know about your product before meeting the influencer.
Instagram influencers can also be on other platforms like Snapchat to help you reach a wider audience. It is a cost-effective a strategy that will significantly boost your SEO campaigns.
Instagram Selling is all About Buy-In
The first thing you need to do is buy into the Instagram platforms at large and commit to it fully. It is the only way that you will be able to reap the rewards that this platform offers.
With a small budget, you will be able to buy influencer posts, run ads, and pay for organic campaign management. You can use Instagram marketing even if you have a free theme for your website.
The above tips will help you to enhance your efforts in Instagram marketing. If you use this tip in the right way, you will be able to gain maximum benefits from this technique. Instagram has a long list of followers hence a great place to target for marketing. The good thing is that you don’t need so much budget to be able to take advantage of Instagram marketing.