The era in which the ecommerce market was restricted to the sale of books and similar items is over, as nowadays, it is possible to sell all types of products through ecommerce platforms like Amazon.
There are many different eCommerce platforms active in the market today, making it possible to sell all different kinds of goods, including paintings and other works of art.
Without a doubt, Amazon is the most well-known e-commerce site. If you are a painter or a digital artist, you want to sell your work on Amazon to a huge audience and earn the most money possible. As a result, this article's purpose is to assist you by explaining how to start selling art on Amazon.
Two Platforms to Sell Art
You have two possibilities if you're an artist who wants to sell your works on Amazon: Amazon Merch and Amazon Handmade.
These two sites are devoted to helping painters, and other creatives sell their work and earn large revenues. You must submit a thorough application that Amazon will carefully evaluate and approve before you can start selling on any of these channels.
You shouldn't be dissatisfied if it takes a while for Amazon to review your application since it is a large-scale e-commerce platform that gets hundreds of applications from across the globe. Normally, Amazon responds to your application between 8 to 12 weeks. When your application is approved, you may begin selling your artwork right away.
Amazon Handmade
Amazon Handmade is intended for handmade goods, including jewelry, artwork, and other crafts. Handmade by Amazon is a platform that allows companies with less than 20 employees to sell their goods.
Like Etsy, Amazon Handmade operates similarly. You have a great deal of discretion over the handcrafted goods you choose to sell. A significant factor in why so many artists use this platform to sell their goods is the service's well-known feature of 2-day delivery.
However, you must keep in mind that Amazon Handmade is not meant for digital products.
To sell art on Amazon, adhere to the following procedures:
- Complete the application and respond to all of the questions about your company and the credentials that are necessary for you to become an Amazon seller.
- Select the fulfillment strategy you wish to use to deliver the goods to your clients.
- Start promoting your goods on multiple platforms as soon as your account is authorized in order to attract a huge audience and sell the artwork.
Amazon Merch
Digital artists are the major target market for Amazon Merch. You may submit your artwork to this kind of first-party seller platform and leave the rest up to Amazon. To put it another way, all you have to do is submit images of your artwork, and Amazon will take care of printing and sending them to buyers.
Because artists don't have to worry about the technical aspects of printing the paintings, it is a really helpful platform. Instead, these operations will be handled by professionals like Amazon. As a result, artists have more time and energy to devote to developing beautiful digital artwork.
Benefits of Selling Art on Amazon
There are no additional fees associated with learning how to sell art on Amazon via Amazon Merch or Handmade by Amazon, which is one of the main benefits. You are informed of every fee at the moment a product is sold.
Moreover, these platforms provide you access to Amazon's enormous worldwide client base. Artists may now sell their goods anywhere in the globe as a consequence. It equalizes the playing field for all artists, and if your artwork appeals to the intended audience, it will undoubtedly get a considerable number of purchases and positive reviews on Amazon. With another eCommerce site that is designed exclusively to sell artwork and digital art, such a broad exposure is not feasible.
Disadvantages
Utilizing Amazon Merch and Handmade by Amazon both have their drawbacks. Every product has a 15% referral fee, which is a lot, particularly for novice sellers. As a consequence, many artists can decide not to pay this sort of tax and to sell their work on another site.
The fact that there are little to no choices for personal branding on Amazon is another serious drawback. Therefore, you cannot expect to do branding through Amazon if your plans include creating a distinct brand and selling things online or via your own website.
Conclusion
Amazon is certainly the most popular e-commerce platform in the world. By learning how to sell art on Amazon, you can enjoy the numerous benefits of selling your products on Amazon and making a significant amount of profits by reaching the massive audience of Amazon. Ultimately, Amazon Handmade and Amazon Merch are both useful for selling physical artwork and digital art, respectively.
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