Instagram Hashtag - Why it’s Important and Useful for Better Reach

Instagram Hashtag - Why it’s Important and Useful for Better Reach
2 min read
18 September 2022

Currently, Instagram is a very popular and trending platform in digital media for marketing and also entertainment purposes. In between youth and marketers, Instagram is a famous and addictive social media tool because it is very fancy and attractive compared to any other social media.

What is an Instagram Hashtag?

The hashtag is one type of keyword started with a hash. Hash is denoted by ‘#’.It is used on Instagram to find specific topics and niches. In the Instagram search bar, we type hashtags and then add topic names so we can find related issues according to our hashtags.  

In Instagram users can create two types of accounts.
 1) Personal (with private mode feature) account
 2) Business account

One important function in all social media is hashtags mainly on IG. The hashtag is a very demanding/needy feature for marketers and normal users. Nowadays you do not find any user who never used hashtags on Instagram’s reels, posts, videos, and stories. Hashtag plays a major role in getting high engagement  (expand our conversation) and heavier traffic to our content. Whenever you apply a particular hashtag our post appears on the pages for that hashtag. If you apply hashtags for the story ( one of the most popular features) it is possible that our story is shown in that hashtag story.

Besides the help of proper hashtags, we can target our audience according to our product categories. For example, Our product is a smartphone so the hashtag we use is like #mobile #onlineshopping #technology #android, etc. The most proper number of hashtags we put is 4 to 5 hashtags on each post. The final goal is to get high likes on the post. It does not mean that if we put any random hashtag without matching our products and get more likes. When we find the most suitable and proper hashtag according to our products, it’s a possibility to get more traffic and impressions.

Here, are some popular and evergreen Instagram hashtags:

When we don’t use any hashtag at that time our post can’t get more impressions and reach. So it is really deserving to put hashtags in Instagram posts if you want to boost up your account with high followers and likes.

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Marcus Paige 0
Marcus Paige is the Blogger and Outreach Expert of saasclubx, a blogging website. He's been a blogger for over 3 years and writes for many publications on saas,...
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