SEO or Search Engine Optimization is a crucial element of your digital marketing strategy. If you want to outperform the competition with the power of the internet, you need to stay ahead of the curve by implementing all of the SEO tactics.
The demand for Portland local SEO agencies is increasing because search engines are prioritizing location based results. Additionally, you cannot ignore the long-term results of organic SEO. So which one is better? Let’s find out.
What is local SEO?
Local SEO is helpful in improving your website’s visibility in local search results. Your business can rank on top if you optimize your website with local keywords. For instance, if a user searches patio covers near me and your website is optimized with keywords of the user’s location, then you can expect a phone call or foot traffic in your store.
Strategies used for local SEO include updating the business listings and optimizing the website with location based keywords.
What is organic SEO?
Opposite to the location-based SEO campaigns, organic SEO is a broader tactic to improve a brand’s visibility. The goal is to rank higher and generate more traffic by optimizing the website with relevant and high quality keywords. Competition for organic SEO keywords is intense, however, the results are long term.
Which one is the right choice for your business?
Local SEO focuses on location specific strategies, whereas organic SEO is a non-location based technique. Local SEO is suitable for businesses that focus on generating profits within a geographic location. On the other hand, organic SEO is suitable for improving traffic with a broader target audience.
Bottom line
SEO is essential for businesses these days. Choosing between organic and local SEO depends on your digital marketing objectives. If you are unsure about the techniques, connect with SEO Resellers Canada for a free SEO audit. It is a renowned firm offering top-notch services in Portland for local SEO as well as organic SEO.
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